MAU Vegas 2026 arrives in Las Vegas from May 19–21, bringing together the global mobile app ecosystem for three days focused on growth, innovation, and connection. Recognized as one of the leading events for the app industry, MAU gathers more than 2,000 professionals from across six continents to explore the latest trends in user acquisition, retention, monetization, AdTech, and MarTech.
But MAU goes far beyond the conference floor. Throughout the week, Las Vegas comes alive with exclusive meetups, networking dinners, rooftop parties, brand activations, and curated side events where some of the best conversations and connections happen.
In this 2026 guide, we’ve rounded up the most relevant side events to help you plan your agenda, meet the right people, and make the most of your time in Vegas. Stay tuned, we’ll keep updating the list as new events are announced 🎰 🚀
An intimate pre-MAU dinner bringing together a select group of growth leaders inside Allegiant Stadium before the week officially begins. Inspired by the idea that every great race starts with the right people around the table, the evening is designed for thoughtful conversation, strategic exchange, and meaningful connection in a more private setting.
Hosted inside one of Las Vegas’ most iconic venues, the experience blends atmosphere, exclusivity, and industry insight ahead of the fast pace of MAU Vegas. Focused on the realities of today’s cross-screen growth landscape, it sets the tone for the days ahead with a curated group of operators and decision-makers.
A relaxed morning meetup designed for early arrivals, jet-lagged attendees, and anyone looking to ease into the energy of MAU Vegas before the day fully kicks off. Hosted by Edge226, Start.io, Addict Mobile, and ContextSDK, the breakfast creates a casual setting for coffee, conversation, and first connections of the week.
With a laid-back atmosphere and a focus on informal networking, it’s an easy way to start the day, meet fellow attendees, and settle into the MAU buzz before the conference pace picks up.
A high-energy morning run brings together MAU attendees before the conference day begins. Starting at the MGM Grand and heading toward the iconic Las Vegas sign, the run blends movement, community, and networking in a more active, informal setting.
Designed for runners of all levels, the experience includes group pit stops, photos, and a post-run breakfast exclusively for participants. More than just a workout, it’s a chance to meet fellow attendees, start conversations early, and kick off MAU Vegas with great energy.
A high-energy happy hour taking over Centrifuge during the opening night of MAU Vegas. Hosted by BidMachine, Adspin.io, BIGO Ads, and Yango Ads, the evening brings together leaders across user acquisition, monetization, and ad tech in one of the city’s most iconic lounge settings.
Designed as the perfect in-between moment before the night unfolds, it combines signature cocktails, premium food and drinks, and a carefully curated crowd in an atmosphere built for real conversations and effortless networking. Set inside Centrifuge’s futuristic circular lounge, it’s where connections happen naturally before the dinners, deals, and after-parties begin.
A private late-night gathering bringing together a curated group of CPG leaders at Ocean Prime Las Vegas. Designed as a more relaxed and intimate moment during the MAU week, the evening focuses on genuine conversation and meaningful connection away from the conference noise.
With drinks, desserts, and a carefully selected crowd, it offers a laid-back atmosphere where relationships and ideas can develop naturally, without panels, pitches, or formalities.
An exclusive late-night gathering hosted by Mistplay and 2.5 Gamers, bringing together industry professionals for an evening of drinks, networking, and entertainment above the Las Vegas Strip. Set inside the Mistplay Skyloft, the event blends a vibrant atmosphere with a curated crowd connected to the future of rewarded gaming.
Designed as a more elevated social experience during MAU Vegas, it offers the perfect setting for relaxed conversations, new connections, and a memorable night high above the city.
Back for its third edition, this late-night MAU tradition brings together attendees for a high-energy fiesta inside the Skylofts at MGM Grand. Sponsored by INCRMNTAL, Roku, Fluent, and Fairing, the event blends top-shelf drinks, great music, and a lively crowd in one of the week’s most playful after-parties.
Known for its fun atmosphere and signature margarita-fueled vibe, it’s the kind of night where the industry lets loose, conversations happen naturally, and Vegas energy takes over.
A relaxed midweek brunch bringing together app marketers and industry partners at Sadelle’s inside the Bellagio. Set in a stylish and vibrant atmosphere, the gathering offers a slower-paced moment away from the expo floor to connect over great food, drinks, and conversation.
Designed to celebrate the app marketing community, it creates space for genuine networking and informal exchanges in one of Las Vegas’ most iconic brunch spots.
An intimate brunch gathering bringing together a small group of professionals from the mobile gaming industry inside the MGM Grand. Hosted by Moloco and the Two and a Half Gamers crew, the morning is designed for relaxed networking, honest conversations, and meaningful exchanges away from the conference crowds.
With a casual atmosphere and a carefully curated guest list spanning UA, monetization, creative, product, and publishing, it’s the kind of setting where industry insights flow as naturally as the coffee.
A retro arcade-themed happy hour bringing together MAU attendees for an evening of games, drinks, and networking at Bonus Round inside the MGM Grand. Hosted by adjoe, Fluent, and Fetch, the event offers a fun and relaxed escape after a full day of meetings and conference sessions.
With an open bar, arcade games, snacks, and exclusive giveaways, the atmosphere is built around unwinding, connecting, and enjoying a more playful side of MAU Vegas before the night continues elsewhere.
A private dinner gathering bringing together founders, growth operators, and investors shaping the future of mobile. Sponsored by Paddle and web2wave, the evening offers a quieter, more intentional alternative to the pace and noise of MAU Vegas.
Focused on genuine connection over conference formalities, the experience centers around great food, drinks, and honest conversation in an intimate setting. With no panels, pitches, or badge-scanning, it creates space for meaningful discussions among a carefully curated group of app ecosystem leaders.
One of the biggest after-parties of MAU Vegas, this late-night takeover at Encore Beach Club brings together more than 1,400 professionals from across the mobile industry for an unforgettable night. Hosted by RZR, MAU Vegas, Branch, and 2 & A HALF GAMERS, the event turns the middle of the week into a full-scale celebration.
With a high-energy crowd, iconic Vegas atmosphere, and a live set from DJ duo Two Friends, the night is built for letting loose after a packed day of meetings, sessions, and networking. Loud, vibrant, and unapologetically Vegas, this is where the industry comes to party.
A thoughtfully curated afternoon bringing together some of the most influential women in mobile for meaningful conversations, networking, and immersive experiences during MAU Vegas. Designed as a slower and more intentional moment within the intensity of the week, the event blends leadership discussions with activations focused on connection, inspiration, and community.
Centered around a tropical paradise theme, the experience features keynote talks, fireside chats, industry panels, and interactive moments ranging from professional headshots to custom gifting and creative workshops. More than just a networking event, it creates space for honest dialogue, celebration, and support among women shaping the future of the industry.
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