{"id":65819,"date":"2026-03-19T12:51:43","date_gmt":"2026-03-19T12:51:43","guid":{"rendered":"https:\/\/www.tappx.com\/events\/programmatic-morning-total-commerce-dooh-2026-es"},"modified":"2026-03-19T13:05:32","modified_gmt":"2026-03-19T13:05:32","slug":"programmatic-morning-total-commerce-dooh-2026","status":"publish","type":"cpt_events","link":"https:\/\/www.tappx.com\/es\/eventos\/programmatic-morning-total-commerce-dooh-2026","title":{"rendered":"Programmatic Morning: Total Commerce &#038; DOOH 2026"},"content":{"rendered":"<p>Programmatic Morning: Total Commerce &#038; DOOH es un evento de un d\u00eda en Barcelona centrado en el papel cada vez m\u00e1s relevante del digital out-of-home (DOOH) y el retail media dentro de las estrategias de marketing orientadas al comercio. El encuentro re\u00fane a profesionales del sector para analizar c\u00f3mo conectar datos, medios y puntos de venta f\u00edsicos con el objetivo de generar demanda real. Las sesiones abordar\u00e1n temas como la compra program\u00e1tica de DOOH, las estrategias omnicanal de retail media, las soluciones de identidad y privacidad de datos, y el impacto de la inteligencia artificial y la automatizaci\u00f3n en la activaci\u00f3n y medici\u00f3n de campa\u00f1as.<\/p>\n","protected":false},"excerpt":{"rendered":"Programmatic Morning: Total Commerce &#038; DOOH es un evento de un d\u00eda en Barcelona centrado en el papel cada vez m\u00e1s relevante del digital out-of-home (DOOH) y el retail media dentro de las estrategias de marketing orientadas al comercio. El encuentro re\u00fane a profesionales del sector para analizar c\u00f3mo conectar datos, medios y puntos de&#8230; <a class=\"view-article\" href=\"https:\/\/www.tappx.com\/es\/eventos\/programmatic-morning-total-commerce-dooh-2026\">View Article<\/a>","protected":false},"featured_media":65725,"parent":0,"menu_order":0,"template":"","tax_category_events":[857,860,861],"tax_localizacion":[535],"tax_organizacion":[805],"tax_brand_events":[],"class_list":["post-65819","cpt_events","type-cpt_events","status-publish","has-post-thumbnail","hentry","tax_category_events-advertisers-es","tax_category_events-mobile-es","tax_category_events-tecnologia","tax_localizacion-espana","tax_organizacion-programmatic-spain-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programmatic Morning: Total Commerce &amp; DOOH 2026 | Tappx<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tappx.com\/es\/eventos\/programmatic-morning-total-commerce-dooh-2026\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatic Morning: Total Commerce &amp; DOOH 2026 | Tappx\" \/>\n<meta property=\"og:description\" content=\"Programmatic Morning: Total Commerce &#038; DOOH es un evento de un d\u00eda en Barcelona centrado en el papel cada vez m\u00e1s relevante del digital out-of-home (DOOH) y el retail media dentro de las estrategias de marketing orientadas al comercio. 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