{"id":62742,"date":"2025-06-30T10:59:05","date_gmt":"2025-06-30T10:59:05","guid":{"rendered":"https:\/\/www.tappx.com\/?post_type=cpt_stories&#038;p=62742"},"modified":"2025-07-07T15:58:07","modified_gmt":"2025-07-07T15:58:07","slug":"como-times-of-israel-impulso-sus-ingresos-programaticos-con-tappx","status":"publish","type":"cpt_stories","link":"https:\/\/www.tappx.com\/es\/casos-exito\/como-times-of-israel-impulso-sus-ingresos-programaticos-con-tappx","title":{"rendered":"C\u00f3mo Times of Israel impuls\u00f3 sus ingresos program\u00e1ticos con Tappx"},"content":{"rendered":"\n<p class=\"ht-three u-type-color-base-text-terciary\">Una visi\u00f3n general<\/p>\n\n\n\n<p>Times of Israel, una de las principales plataformas de noticias digitales con alcance global, se asoci\u00f3 con Tappx para desbloquear la monetizaci\u00f3n program\u00e1tica premium mientras preservaba una experiencia de usuario de alta calidad. Gracias a las avanzadas capacidades de SSP de Tappx y a la integraci\u00f3n con Amazon TAM, Times of Israel logr\u00f3 un crecimiento significativo en ingresos y un mejor rendimiento publicitario en formatos display y v\u00eddeo.<\/p>\n\n\n\n<p class=\"ht-three u-type-color-base-text-terciary\">El reto<\/p>\n\n\n\n<p><strong>Objetivo:<br><\/strong>Maximizar los ingresos program\u00e1ticos provenientes de la demanda global, garantizando al mismo tiempo una experiencia segura, fluida y atractiva para los usuarios.<\/p>\n\n\n\n<p><strong>Desaf\u00edo:<br><\/strong>Times of Israel necesitaba escalar sus ingresos program\u00e1ticos en todo su inventario sin comprometer la seguridad de marca ni los est\u00e1ndares editoriales. El equipo buscaba un socio que ofreciera soluciones avanzadas de monetizaci\u00f3n, informaci\u00f3n en tiempo real y acceso a demanda premium a gran escala.<\/p>\n\n\n\n<p class=\"ht-three u-type-color-base-text-terciary\">La soluci\u00f3n<\/p>\n\n\n\n<p><strong>Integraci\u00f3n estrat\u00e9gica mediante Amazon TAM<\/strong><strong><br><\/strong> En diciembre de 2023, Tappx se uni\u00f3 a Times of Israel a trav\u00e9s de Amazon TAM, desbloqueando un potente motor de monetizaci\u00f3n respaldado por demanda de alta intenci\u00f3n y pujas en tiempo real. Tappx apoy\u00f3 esta integraci\u00f3n mediante:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acceso a socios de demanda global de alta calidad<\/li>\n\n\n\n<li>Informes de rendimiento en tiempo real e insights accionables<\/li>\n\n\n\n<li>Precios de CPM competitivos en todo el inventario<\/li>\n\n\n\n<li>Optimizaci\u00f3n continua del yield adaptada a entornos de display y v\u00eddeo<br><\/li>\n<\/ul>\n\n\n\n<p>Este modelo garantiz\u00f3 transparencia, escalabilidad y control: elementos clave para el \u00e9xito a largo plazo en la publicaci\u00f3n premium.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"total m-claimSmall u-pB-m claim-small\" id=\"claim-small-block_3d22f4ed11532b6917a4b4e44cc343a1\">\n    <div class=\"m-claimSmall__content\">\n        <div class=\"m-claimSmall__header\">\n\t\t\t<svg width=\"202\" height=\"34\" viewBox=\"0 0 202 34\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path d=\"M4.47209 12.4844V22.3283H9.01553V26.473H5.31819C2.11322 26.473 0 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40.2206 22.5863C42.6855 22.5896 43.8813 21.5901 44.446 18.5519Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M68.9929 15.6314V26.475H64.5198V15.8906C64.5198 13.4481 63.3228 12.2268 61.1737 12.2268C58.6742 12.2268 57.1247 14.0769 57.1247 17.8158V26.475H52.6516V0.56897H57.1247V12.56C57.9698 9.6364 59.7306 7.97052 62.8296 7.97052C66.915 7.97052 68.9929 10.5245 68.9929 15.6314Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M72.2363 21.4787L76.4249 20.2574C76.7063 22.626 77.9044 23.2548 80.0877 23.2548C81.8127 23.2548 82.9043 22.626 82.9043 21.4047C82.9043 20.2938 82.4122 19.7389 80.369 19.4057L77.4813 18.9247C74.4523 18.4062 72.5862 16.5925 72.5862 13.4847C72.5862 10.0052 75.1567 7.96863 79.4881 7.96863C84.1725 7.96863 86.2858 10.004 86.8485 13.2243L82.9043 14.2173C82.6599 11.9314 81.8148 11.3798 79.632 11.3798C77.9418 11.3798 77.0956 12.0417 77.0956 13.2674C77.0956 14.2669 77.5535 14.8958 79.2447 15.155L82.7658 15.7066C85.6193 16.1137 87.3848 17.9274 87.3848 20.8917C87.3848 24.6294 84.5671 26.8491 79.8127 26.8491C75.3754 26.8447 72.6942 24.4386 72.2363 21.4787Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M108.192 17.4484C108.192 23.2216 104.001 26.8491 98.9654 26.8491C93.8943 26.8491 89.7036 23.2216 89.7036 17.4484C89.7036 11.6377 93.8943 7.97388 98.9654 7.97388C104.001 7.97056 108.192 11.6344 108.192 17.4484ZM103.685 17.4484C103.685 13.896 102.17 12.2301 98.9654 12.2301C95.7262 12.2301 94.211 13.896 94.211 17.4484C94.211 20.9269 95.7262 22.5928 98.9654 22.5928C102.17 22.5895 103.685 20.9236 103.685 17.4484Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M128.161 8.34131V26.4753H117.349C114.143 26.4753 111.819 24.218 111.819 20.8487V8.34131H116.291V22.219H123.687V8.34131H128.161Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M133.236 0.56897H137.708V26.475H133.236V0.56897Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M159.963 17.4484C159.963 23.2216 155.772 26.8491 150.736 26.8491C145.665 26.8491 141.474 23.2216 141.474 17.4484C141.474 11.6377 145.665 7.97388 150.736 7.97388C155.772 7.97056 159.963 11.6344 159.963 17.4484ZM155.455 17.4484C155.455 13.896 153.941 12.2301 150.736 12.2301C147.497 12.2301 145.982 13.896 145.982 17.4484C145.982 20.9269 147.497 22.5928 150.736 22.5928C153.941 22.5895 155.455 20.9236 155.455 17.4484Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M180.144 8.34209V24.256C180.144 29.8062 176.799 33.1379 171.164 33.1379C166.763 33.1379 163.523 31.4357 162.642 28.2529L166.939 26.3653C167.569 28.8078 168.911 29.3252 171.376 29.3252C174.263 29.3252 175.672 28.0676 175.672 25.1066V21.6645C174.545 24.0706 172.503 25.4397 169.793 25.4397C165.356 25.4397 162.503 21.8874 162.503 16.6691C162.503 11.484 165.285 8.00891 169.652 8.00891C172.47 8.00891 174.548 9.45192 175.674 11.8945V8.34209H180.144ZM175.848 16.7055C175.848 13.5967 174.405 12.1162 171.411 12.1162C168.453 12.1162 167.045 13.5967 167.045 16.7055C167.045 19.8144 168.453 21.2949 171.376 21.2949C174.407 21.2949 175.851 19.8144 175.851 16.7055H175.848Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M201.559 8.34131L194.233 28.474C193.177 31.3601 191.593 32.7667 187.86 32.7667H184.267V28.6218H190.251L183.035 8.34131H187.894L191.205 19.0735L192.226 23.1079L193.353 19.0735L196.699 8.34131H201.559Z\" fill=\"white\"\/>\n\t\t\t<\/svg>\n            <span>in everything we do<\/span>\n        <\/div>\n\n                    <ul class=\"m-claimSmall__list\">\n                                                        <li>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"55\" height=\"54\" src=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2022\/10\/connect-_dots-1.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                        <span>Conectamos los puntos entre automatizaciones t\u00e1cticas y decisiones estrat\u00e9gicas para optimizar resultados.<\/span>                    <\/li>\n                                                        <li>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"54\" height=\"54\" src=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2022\/10\/face-to-face-conversations.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                        <span>Nos gusta tener conversaciones cara a cara para resolver problemas eficientemente.<\/span>                    <\/li>\n                                                        <li>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"54\" height=\"54\" src=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2022\/10\/provide-most-up-to-date.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                        <span>Te damos consejos sinceros y respuestas reveladoras seg\u00fan el contexto.<\/span>                    <\/li>\n                                                        <li>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"54\" height=\"54\" src=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2022\/10\/bring-creativity-new-ideas.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                        <span>Aportamos creatividad y nuevas ideas a tus campa\u00f1as.<\/span>                    <\/li>\n                            <\/ul>\n        \t\t\n\t\t<div class=\"total d-flex flex-row align-items-center flex-wrap gap-4\">\n        <button class=\"a-btn --btn-min a-btn-primary\" title=\"Watch manifesto\" data-video=\"https:\/\/youtu.be\/kxAha2MBzoE\">\r\n    <svg class=\"__icon\"><use xlink:href=\"#maximize\" href=\"#maximize\"><\/use><\/svg>        \r\n    <span>Ver manifiesto<\/span>\r\n<\/button><a href=\"https:\/\/www.techsoulogy.com\/es\" title=\"Conoce Techsoulogy\" class=\"a-linkIcon u-type-color-base-text-terciary\" target=\"_blank\">\n      <span class=\"ht-body u-medium\">Conoce Techsoulogy<\/span>\n      <svg class=\"__icon\"><use xlink:href=\"#arrow-right\" href=\"#arrow-right\"><\/use><\/svg>\n  <\/a>\t\t<\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<p class=\"ht-three u-type-color-base-text-terciary\">Los resultados<\/p>\n\n\n\n<p>La alianza gener\u00f3 resultados inmediatos y medibles. En solo un mes de actividad (enero\u2013febrero 2024), Times of Israel alcanz\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+399% de incremento en ingresos publicitarios program\u00e1ticos<\/li>\n\n\n\n<li>Mejora de los KPIs en formatos display y v\u00eddeo<\/li>\n\n\n\n<li>Seguridad de marca total y preservaci\u00f3n de la experiencia del usuario<\/li>\n<\/ul>\n\n\n\n<p>Mejoras consistentes en el yield en ubicaciones y formatos<\/p>\n\n\n<div class=\"total u-pTB-m block-numbers\" id=\"block-numbers-block_889661b4c62345f48257f408c0386aa0\">\n        <div class=\"a-tagDown mauto \">\n        <p class=\"ht-body u-medium u-mB-0\">En n\u00fameros<\/p>\n        <svg width=\"176\" class=\"u-type-color-base-tag\" height=\"7\" viewBox=\"0 0 176 7\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M1 6C34.7788 0.857673 96.0519 -0.856645 175 3.42895\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n        <\/svg>\n    <\/div>\n            <div class=\"row row-cols-1 row-cols-md-1 d-flex g-3 u-mT-s\">\n                <div class=\"col\">\n\t\t\t<div class=\"total text-center u-bg-color-superficie-white u-p-m h-100 d-flex align-items-center justify-content-center flex-column\">\n\t\t\t\t<p class=\"ht-three u-type-color-base-text-terciary u-mB-0\">+399%<\/p>\n\t\t\t\t<p class=\"ht-body-s u-mB-0 u-lh-120\">crecimiento en ingresos program\u00e1ticos (ene\u2013feb 2024)<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n            \t<\/div>\n<\/div>\n\n\n<div class=\"total  block-one-testimonial\" id=\"block-one-testimonial-block_1c8ce05b1ca4fbdede07cf571d26c414\">\n\t<hr>\n\t<div class=\"total u-pTB-m\">\n\t\t<div class=\"row d-flex g-5\">\n\t\t\t<div class=\"col-12 col-lg-4\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2025\/06\/danny-zarek-times-of-israel.jpg\" class=\" u-mB-0 total-image wp-post-image\" alt=\"Danny Zarek\" srcset=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2025\/06\/danny-zarek-times-of-israel.jpg 500w, https:\/\/www.tappx.com\/wp-content\/uploads\/2025\/06\/danny-zarek-times-of-israel-250x250.jpg 250w, https:\/\/www.tappx.com\/wp-content\/uploads\/2025\/06\/danny-zarek-times-of-israel-150x150.jpg 150w, https:\/\/www.tappx.com\/wp-content\/uploads\/2025\/06\/danny-zarek-times-of-israel-120x120.jpg 120w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-lg-8\">\n\t\t\t\t\t\t\t\t<div class=\"total u-pB-m u-nmB-lastchild\">\n\t\t\t\t\t<p class=\"ht-body u-medium\">\u201cTrabajar con Tappx ha sido una gran experiencia. Son f\u00e1ciles de tratar, muy comunicativos y se han convertido r\u00e1pidamente en uno de nuestros principales postores en TAM. Sin duda recomendar\u00eda ponerse en contacto con ellos\u201d.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"total u-nmB-lastchild\">\n\t\t\t\t\t<p class=\"ht-body-s u-medium u-mB-0\">Head of Revenue en Times of Israel<\/p>\n\t\t\t\t\t<p class=\"ht-body-s u-regular\">Danny Zarek<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<hr>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":62746,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"category_story":[111,54],"class_list":["post-62742","cpt_stories","type-cpt_stories","status-publish","has-post-thumbnail","hentry","category_story-monetization-es","category_story-programmatic-brand-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Times of Israel impuls\u00f3 sus ingresos program\u00e1ticos con Tappx | Tappx<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tappx.com\/es\/casos-exito\/como-times-of-israel-impulso-sus-ingresos-programaticos-con-tappx\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Times of Israel impuls\u00f3 sus ingresos program\u00e1ticos con Tappx | Tappx\" \/>\n<meta property=\"og:description\" content=\"Una visi\u00f3n general Times of Israel, una de las principales plataformas de noticias digitales con alcance global, se asoci\u00f3 con Tappx para desbloquear la monetizaci\u00f3n program\u00e1tica premium mientras preservaba una experiencia de usuario de alta calidad. Gracias a las avanzadas capacidades de SSP de Tappx y a la integraci\u00f3n con Amazon TAM, Times of Israel... View Article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tappx.com\/es\/casos-exito\/como-times-of-israel-impulso-sus-ingresos-programaticos-con-tappx\" \/>\n<meta property=\"og:site_name\" content=\"Tappx\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T15:58:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2025\/06\/toi-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" 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