{"id":62803,"date":"2025-07-14T14:00:58","date_gmt":"2025-07-14T14:00:58","guid":{"rendered":"https:\/\/www.tappx.com\/?post_type=cpt_stories&#038;p=62803"},"modified":"2025-07-14T14:15:09","modified_gmt":"2025-07-14T14:15:09","slug":"como-medialab-abrio-nuevas-fronteras-de-monetizacion-con-tappx","status":"publish","type":"cpt_stories","link":"https:\/\/www.tappx.com\/es\/casos-exito\/como-medialab-abrio-nuevas-fronteras-de-monetizacion-con-tappx","title":{"rendered":"C\u00f3mo Medialab abri\u00f3 nuevas fronteras de Monetizaci\u00f3n con Tappx"},"content":{"rendered":"\n<p class=\"ht-three u-type-color-base-text-terciary wp-block-paragraph\">Una visi\u00f3n general<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medialab, un referente en medios digitales reconocido por adquirir y escalar plataformas de contenido premium, se asoci\u00f3 con Tappx para mejorar la monetizaci\u00f3n de uno de sus principales dominios y aplicaciones. En un panorama program\u00e1tico en constante evoluci\u00f3n, la colaboraci\u00f3n se centr\u00f3 en maximizar el rendimiento en segmentos de tr\u00e1fico globales, sin comprometer la experiencia del usuario, el rendimiento t\u00e9cnico ni la integridad editorial.<\/p>\n\n\n\n<p class=\"ht-three u-type-color-base-text-terciary wp-block-paragraph\">El reto<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objetivo:<br><\/strong>Impulsar ingresos publicitarios escalables en las propiedades digitales de Medialab mediante una monetizaci\u00f3n program\u00e1tica adaptada a audiencias globales diversas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Desaf\u00edo:<br><\/strong>Medialab necesitaba un socio de monetizaci\u00f3n flexible y de alto rendimiento, capaz de ofrecer estrategias personalizadas para inventario web y de apps. Sus prioridades clave inclu\u00edan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimizar el rendimiento en mercados de nivel 1<\/li>\n\n\n\n<li>Preservar el dise\u00f1o editorial y la velocidad del sitio<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mejorar KPIs de forma continua en formatos Display y Video<\/li>\n<\/ul>\n\n\n\n<p class=\"ht-three u-type-color-base-text-terciary wp-block-paragraph\">La soluci\u00f3n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Estrategia de Monetizaci\u00f3n Personalizada para Web y App<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tappx desarroll\u00f3 un enfoque de monetizaci\u00f3n a medida alineado con los objetivos editoriales y de rendimiento de Medialab. Las soluciones clave incluyeron:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Formatos publicitarios ligeros y de alto impacto, optimizados para la experiencia del usuario y los ingresos<\/li>\n\n\n\n<li>T\u00e9cnicas de gesti\u00f3n de rendimiento adaptadas a la distribuci\u00f3n global del tr\u00e1fico de Medialab<\/li>\n\n\n\n<li>Anal\u00edtica en tiempo real y optimizaci\u00f3n continua para maximizar eCPMs<\/li>\n\n\n\n<li>Equilibrio entre monetizaci\u00f3n de formatos video y display<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Este enfoque permiti\u00f3 escalar ingresos sin afectar la velocidad ni interrumpir el flujo del contenido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"total m-claimSmall u-pB-m claim-small\" id=\"claim-small-block_64e71f4216721722312652e289c125f5\">\n    <div class=\"m-claimSmall__content\">\n        <div class=\"m-claimSmall__header\">\n\t\t\t<svg width=\"202\" height=\"34\" viewBox=\"0 0 202 34\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path d=\"M4.47209 12.4844V22.3283H9.01553V26.473H5.31819C2.11322 26.473 0 24.2159 0 20.8467V2.93835H4.47209V8.34407H9.47327V12.4844H4.47209Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M28.5257 18.8871H16.2705C16.5519 21.9221 17.82 23.1808 20.5316 23.1808C22.5734 23.1808 23.4552 22.552 24.2993 20.6269L28.173 22.1074C27.0109 25.2527 24.2993 26.8446 20.4256 26.8446C15.1431 26.8446 11.6221 23.1433 11.6221 17.518C11.6221 11.8188 15.1787 7.96973 20.2849 7.96973C25.2189 7.96973 28.5614 11.5596 28.5614 17.1485C28.5614 17.7398 28.5614 18.1479 28.5257 18.8871ZM16.2705 15.6679H24.124C24.0537 12.5933 22.8558 11.5231 20.3206 11.5231C17.82 11.5231 16.5855 12.7444 16.2705 15.6679Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M44.446 18.5519L48.8478 19.6628C47.651 24.8071 44.235 26.8425 40.2206 26.8425C34.8321 26.8425 31.1348 23.0673 31.1348 17.442C31.1348 11.7428 34.8321 7.96765 40.2206 7.96765C44.4114 7.96765 47.7213 10.1884 48.8478 15.1473L44.446 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14.2669 77.5535 14.8958 79.2447 15.155L82.7658 15.7066C85.6193 16.1137 87.3848 17.9274 87.3848 20.8917C87.3848 24.6294 84.5671 26.8491 79.8127 26.8491C75.3754 26.8447 72.6942 24.4386 72.2363 21.4787Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M108.192 17.4484C108.192 23.2216 104.001 26.8491 98.9654 26.8491C93.8943 26.8491 89.7036 23.2216 89.7036 17.4484C89.7036 11.6377 93.8943 7.97388 98.9654 7.97388C104.001 7.97056 108.192 11.6344 108.192 17.4484ZM103.685 17.4484C103.685 13.896 102.17 12.2301 98.9654 12.2301C95.7262 12.2301 94.211 13.896 94.211 17.4484C94.211 20.9269 95.7262 22.5928 98.9654 22.5928C102.17 22.5895 103.685 20.9236 103.685 17.4484Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M128.161 8.34131V26.4753H117.349C114.143 26.4753 111.819 24.218 111.819 20.8487V8.34131H116.291V22.219H123.687V8.34131H128.161Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M133.236 0.56897H137.708V26.475H133.236V0.56897Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M159.963 17.4484C159.963 23.2216 155.772 26.8491 150.736 26.8491C145.665 26.8491 141.474 23.2216 141.474 17.4484C141.474 11.6377 145.665 7.97388 150.736 7.97388C155.772 7.97056 159.963 11.6344 159.963 17.4484ZM155.455 17.4484C155.455 13.896 153.941 12.2301 150.736 12.2301C147.497 12.2301 145.982 13.896 145.982 17.4484C145.982 20.9269 147.497 22.5928 150.736 22.5928C153.941 22.5895 155.455 20.9236 155.455 17.4484Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M180.144 8.34209V24.256C180.144 29.8062 176.799 33.1379 171.164 33.1379C166.763 33.1379 163.523 31.4357 162.642 28.2529L166.939 26.3653C167.569 28.8078 168.911 29.3252 171.376 29.3252C174.263 29.3252 175.672 28.0676 175.672 25.1066V21.6645C174.545 24.0706 172.503 25.4397 169.793 25.4397C165.356 25.4397 162.503 21.8874 162.503 16.6691C162.503 11.484 165.285 8.00891 169.652 8.00891C172.47 8.00891 174.548 9.45192 175.674 11.8945V8.34209H180.144ZM175.848 16.7055C175.848 13.5967 174.405 12.1162 171.411 12.1162C168.453 12.1162 167.045 13.5967 167.045 16.7055C167.045 19.8144 168.453 21.2949 171.376 21.2949C174.407 21.2949 175.851 19.8144 175.851 16.7055H175.848Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M201.559 8.34131L194.233 28.474C193.177 31.3601 191.593 32.7667 187.86 32.7667H184.267V28.6218H190.251L183.035 8.34131H187.894L191.205 19.0735L192.226 23.1079L193.353 19.0735L196.699 8.34131H201.559Z\" fill=\"white\"\/>\n\t\t\t<\/svg>\n            <span>in everything we do<\/span>\n        <\/div>\n\n                    <ul class=\"m-claimSmall__list\">\n                                                        <li>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"55\" height=\"54\" src=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2022\/10\/connect-_dots-1.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                        <span>Conectamos los puntos entre automatizaciones t\u00e1cticas y decisiones estrat\u00e9gicas para optimizar resultados.<\/span>                    <\/li>\n                                                        <li>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"54\" height=\"54\" src=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2022\/10\/face-to-face-conversations.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                        <span>Nos gusta tener conversaciones cara a cara para resolver problemas eficientemente.<\/span>                    <\/li>\n                                                        <li>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"54\" height=\"54\" src=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2022\/10\/provide-most-up-to-date.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                        <span>Te damos consejos sinceros y respuestas reveladoras seg\u00fan el contexto.<\/span>                    <\/li>\n                                                        <li>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"54\" height=\"54\" src=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2022\/10\/bring-creativity-new-ideas.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                        <span>Aportamos creatividad y nuevas ideas a tus campa\u00f1as.<\/span>                    <\/li>\n                            <\/ul>\n        \t\t\n\t\t<div class=\"total d-flex flex-row align-items-center flex-wrap gap-4\">\n        <button class=\"a-btn --btn-min a-btn-primary\" title=\"Watch manifesto\" data-video=\"https:\/\/youtu.be\/kxAha2MBzoE\">\r\n    <svg class=\"__icon\"><use xlink:href=\"#maximize\" href=\"#maximize\"><\/use><\/svg>        \r\n    <span>Ver manifiesto<\/span>\r\n<\/button><a href=\"https:\/\/www.techsoulogy.com\/es\" title=\"Conoce Techsoulogy\" class=\"a-linkIcon u-type-color-base-text-terciary\" target=\"_blank\">\n      <span class=\"ht-body u-medium\">Conoce Techsoulogy<\/span>\n      <svg class=\"__icon\"><use xlink:href=\"#arrow-right\" href=\"#arrow-right\"><\/use><\/svg>\n  <\/a>\t\t<\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<p class=\"ht-three u-type-color-base-text-terciary wp-block-paragraph\">Los resultados<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el primer trimestre de implementaci\u00f3n, Medialab logr\u00f3 mejoras significativas en sus m\u00e9tricas de monetizaci\u00f3n. La estrategia logr\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+109% de crecimiento en ingresos publicitarios en desktop y mobile (Q2 vs Q3 2024)<\/li>\n\n\n\n<li>eCPMs m\u00e1s altos en mercados tier-1, especialmente EE.\u202fUU., Canad\u00e1 y Reino Unido<\/li>\n\n\n\n<li>Mejora de KPIs en monetizaci\u00f3n de video y display<\/li>\n\n\n\n<li>Modelo escalable actualmente en expansi\u00f3n a otras propiedades del portafolio de Medialab<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, Tappx aporta de forma constante el 2\u202f% de los ingresos mensuales totales a trav\u00e9s de ORTB y un destacado 10\u202f% del total v\u00eda TAM.<\/p>\n\n\n<div class=\"total u-pTB-m block-numbers\" id=\"block-numbers-block_96662543cdd9af1255ae744f4c70c6eb\">\n        <div class=\"a-tagDown mauto \">\n        <p class=\"ht-body u-medium u-mB-0\">En n\u00fameros<\/p>\n        <svg width=\"176\" class=\"u-type-color-base-tag\" height=\"7\" viewBox=\"0 0 176 7\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M1 6C34.7788 0.857673 96.0519 -0.856645 175 3.42895\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n        <\/svg>\n    <\/div>\n            <div class=\"row row-cols-1 row-cols-md-1 d-flex g-3 u-mT-s\">\n                <div class=\"col\">\n\t\t\t<div class=\"total text-center u-bg-color-superficie-white u-p-m h-100 d-flex align-items-center justify-content-center flex-column\">\n\t\t\t\t<p class=\"ht-three u-type-color-base-text-terciary u-mB-0\">+109\u202f%<\/p>\n\t\t\t\t<p class=\"ht-body-s u-mB-0 u-lh-120\">de crecimiento en ingresos publicitarios (Q2 vs Q3 2024)<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n            \t<\/div>\n<\/div>\n\n\n<div class=\"total  block-one-testimonial\" id=\"block-one-testimonial-block_4b023ecfb42e0e59d5df3c476545f507\">\n\t<hr>\n\t<div class=\"total u-pTB-m\">\n\t\t<div class=\"row d-flex g-5\">\n\t\t\t<div class=\"col-12 col-lg-4\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.tappx.com\/wp-content\/themes\/techsoulogy-theme\/assets\/img\/default-member-image.svg\" title=\"Default image\" class=\"u-mB-0 total-image\" \/>\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-lg-8\">\n\t\t\t\t\t\t\t\t<div class=\"total u-pB-m u-nmB-lastchild\">\n\t\t\t\t\t<p class=\"ht-body u-medium\">\u201cIntegramos Tappx en nuestro inventario web y de aplicaciones, y hemos quedado muy satisfechos con los resultados. Tappx ofreci\u00f3 una experiencia de incorporaci\u00f3n fluida, respaldada por documentaci\u00f3n completa y una asistencia t\u00e9cnica muy receptiva. Su plataforma demostr\u00f3 un rendimiento fiable y una s\u00f3lida compatibilidad entre entornos, lo que nos permiti\u00f3 expandir nuestra monetizaci\u00f3n de forma eficiente en regiones clave y en m\u00faltiples marcas.<br \/>\r\n<br \/>\r\nA lo largo de nuestra colaboraci\u00f3n, Tappx se destac\u00f3 por su comunicaci\u00f3n proactiva, informes transparentes y flexibilidad en la integraci\u00f3n. El enfoque colaborativo de su equipo facilit\u00f3 la resoluci\u00f3n de problemas y la configuraci\u00f3n de la cuenta, y constantemente nos beneficiamos de un s\u00f3lido soporte y an\u00e1lisis claros del rendimiento.<br \/>\r\n<br \/>\r\nTappx ha demostrado ser un socio fiable y orientado al crecimiento, aportando un valor medible a nuestra estrategia program\u00e1tica. Esperamos seguir construyendo sobre esta base s\u00f3lida y profundizar nuestra colaboraci\u00f3n en el futuro\u201d.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"total u-nmB-lastchild\">\n\t\t\t\t\t<p class=\"ht-body-s u-medium u-mB-0\">Director Ad Operations at Medialab<\/p>\n\t\t\t\t\t<p class=\"ht-body-s u-regular\">Juli\u00e1n Salinas<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<hr>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":62807,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"category_story":[111,54],"class_list":["post-62803","cpt_stories","type-cpt_stories","status-publish","has-post-thumbnail","hentry","category_story-monetization-es","category_story-programmatic-brand-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Medialab abri\u00f3 nuevas fronteras de Monetizaci\u00f3n con Tappx | Tappx<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tappx.com\/es\/casos-exito\/como-medialab-abrio-nuevas-fronteras-de-monetizacion-con-tappx\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Medialab abri\u00f3 nuevas fronteras de Monetizaci\u00f3n con Tappx | Tappx\" \/>\n<meta property=\"og:description\" content=\"Una visi\u00f3n general Medialab, un referente en medios digitales reconocido por adquirir y escalar plataformas de contenido premium, se asoci\u00f3 con Tappx para mejorar la monetizaci\u00f3n de uno de sus principales dominios y aplicaciones. En un panorama program\u00e1tico en constante evoluci\u00f3n, la colaboraci\u00f3n se centr\u00f3 en maximizar el rendimiento en segmentos de tr\u00e1fico globales, sin... 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