{"id":66357,"date":"2026-05-27T14:46:06","date_gmt":"2026-05-27T14:46:06","guid":{"rendered":"https:\/\/www.tappx.com\/?post_type=cpt_stories&#038;p=66357"},"modified":"2026-05-27T15:34:21","modified_gmt":"2026-05-27T15:34:21","slug":"como-whale-tv-aumento-sus-ingresos-ctv-con-tappx","status":"publish","type":"cpt_stories","link":"https:\/\/www.tappx.com\/es\/casos-exito\/como-whale-tv-aumento-sus-ingresos-ctv-con-tappx","title":{"rendered":"C\u00f3mo Whale TV aument\u00f3 sus ingresos CTV con Tappx"},"content":{"rendered":"\n<p class=\"ht-three u-type-color-base-text-terciary wp-block-paragraph\">Una visi\u00f3n general<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whale TV, el principal sistema operativo independiente para Smart TVs (Whale OS), colabor\u00f3 con Tappx para escalar su monetizaci\u00f3n global. Gracias a una gesti\u00f3n din\u00e1mica de floor prices, enriquecimiento de se\u00f1ales de contenido y supervisi\u00f3n t\u00e9cnica proactiva, la plataforma logr\u00f3 un extraordinario crecimiento de ingresos del +1.501% en un solo trimestre. Este \u00e9xito consolid\u00f3 su presencia en mercados Tier 1 y ampli\u00f3 su alcance internacional.<\/p>\n\n\n\n<p class=\"ht-three u-type-color-base-text-terciary wp-block-paragraph\">El reto<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como plataforma que impulsa millones de Smart TVs, Whale TV necesitaba transformar su amplio inventario en una oportunidad altamente eficiente para anunciantes globales. Los principales retos identificados por el equipo de Account Management de Tappx fueron:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brecha en el rendimiento de monetizaci\u00f3n:<\/strong> El inventario comenz\u00f3 con un fill rate inicial bajo, lo que indicaba un importante potencial de monetizaci\u00f3n sin explotar.<\/li>\n\n\n\n<li><strong>Transparencia de datos:<\/strong> Los compradores premium de CTV requieren granularidad t\u00e9cnica para dirigir sus presupuestos hacia contenidos espec\u00edficos.<\/li>\n\n\n\n<li><strong>Brand Safety:<\/strong> Era imprescindible garantizar un ecosistema 100% verificado para atraer a las agencias y marcas m\u00e1s exigentes del mercado.<\/li>\n<\/ul>\n\n\n\n<p class=\"ht-three u-type-color-base-text-terciary wp-block-paragraph\">La soluci\u00f3n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tappx implement\u00f3 una hoja de ruta t\u00e9cnica basada en cinco pilares estrat\u00e9gicos para conectar de manera eficiente el supply de Whale TV con la demanda global:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Optimizaci\u00f3n de Floor Prices:<\/strong> Se adopt\u00f3 un floor price adecuado para capturar el mayor volumen de demanda posible. Esto permiti\u00f3 que el algoritmo de subasta encontrara el equilibrio \u00f3ptimo entre eCPM y Fill Rate, maximizando los ingresos totales sin bloquear fuentes de demanda competitivas.<\/li>\n\n\n\n<li><strong>Enriquecimiento mediante se\u00f1ales de contenido:<\/strong> Tappx implement\u00f3 la transmisi\u00f3n de metadatos avanzados. Al proporcionar contexto detallado sobre el contenido, la estrategia pas\u00f3 de vender \u201cimpresiones gen\u00e9ricas\u201d a vender \u201ccontexto de audiencia\u201d, permitiendo el Contextual Targeting que atrae presupuestos de mayor valor.<\/li>\n\n\n\n<li><strong>Conexi\u00f3n con demanda global y Geo-Targeting: <\/strong>Se activaron conexiones directas con fuentes de demanda en mercados clave. El crecimiento se concentr\u00f3 inicialmente en Reino Unido, Espa\u00f1a, Alemania, Francia y Chile, estableciendo la infraestructura para una expansi\u00f3n inmediata hacia el resto de LATAM y Europa.<\/li>\n\n\n\n<li><strong>Brand Safety y verificaci\u00f3n total:<\/strong> A trav\u00e9s del Quality First Framework de Tappx, Whale TV obtuvo acceso a una configuraci\u00f3n de monetizaci\u00f3n completamente transparente y segura para las marcas. Combinando inventario directo curado, algoritmos avanzados de prevenci\u00f3n de fraude y herramientas de auditor\u00eda de terceros, Tappx garantiz\u00f3 un inventario de alta calidad en el que los anunciantes premium pod\u00edan confiar.<\/li>\n\n\n\n<li><strong>Gesti\u00f3n proactiva de cuenta:<\/strong> El equipo Supply de Tappx realiz\u00f3 una monitorizaci\u00f3n continua. Esto incluy\u00f3 la r\u00e1pida resoluci\u00f3n de errores de configuraci\u00f3n y auditor\u00edas constantes de las apps dentro de Whale OS para asegurar una entrega publicitaria fluida.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"total m-claimSmall u-pB-m claim-small\" id=\"claim-small-block_6c889dcf68843dee4a505f36f1732ff1\">\n    <div class=\"m-claimSmall__content\">\n        <div class=\"m-claimSmall__header\">\n\t\t\t<svg width=\"202\" height=\"34\" viewBox=\"0 0 202 34\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path d=\"M4.47209 12.4844V22.3283H9.01553V26.473H5.31819C2.11322 26.473 0 24.2159 0 20.8467V2.93835H4.47209V8.34407H9.47327V12.4844H4.47209Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M28.5257 18.8871H16.2705C16.5519 21.9221 17.82 23.1808 20.5316 23.1808C22.5734 23.1808 23.4552 22.552 24.2993 20.6269L28.173 22.1074C27.0109 25.2527 24.2993 26.8446 20.4256 26.8446C15.1431 26.8446 11.6221 23.1433 11.6221 17.518C11.6221 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102.17 12.2301 98.9654 12.2301C95.7262 12.2301 94.211 13.896 94.211 17.4484C94.211 20.9269 95.7262 22.5928 98.9654 22.5928C102.17 22.5895 103.685 20.9236 103.685 17.4484Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M128.161 8.34131V26.4753H117.349C114.143 26.4753 111.819 24.218 111.819 20.8487V8.34131H116.291V22.219H123.687V8.34131H128.161Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M133.236 0.56897H137.708V26.475H133.236V0.56897Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M159.963 17.4484C159.963 23.2216 155.772 26.8491 150.736 26.8491C145.665 26.8491 141.474 23.2216 141.474 17.4484C141.474 11.6377 145.665 7.97388 150.736 7.97388C155.772 7.97056 159.963 11.6344 159.963 17.4484ZM155.455 17.4484C155.455 13.896 153.941 12.2301 150.736 12.2301C147.497 12.2301 145.982 13.896 145.982 17.4484C145.982 20.9269 147.497 22.5928 150.736 22.5928C153.941 22.5895 155.455 20.9236 155.455 17.4484Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M180.144 8.34209V24.256C180.144 29.8062 176.799 33.1379 171.164 33.1379C166.763 33.1379 163.523 31.4357 162.642 28.2529L166.939 26.3653C167.569 28.8078 168.911 29.3252 171.376 29.3252C174.263 29.3252 175.672 28.0676 175.672 25.1066V21.6645C174.545 24.0706 172.503 25.4397 169.793 25.4397C165.356 25.4397 162.503 21.8874 162.503 16.6691C162.503 11.484 165.285 8.00891 169.652 8.00891C172.47 8.00891 174.548 9.45192 175.674 11.8945V8.34209H180.144ZM175.848 16.7055C175.848 13.5967 174.405 12.1162 171.411 12.1162C168.453 12.1162 167.045 13.5967 167.045 16.7055C167.045 19.8144 168.453 21.2949 171.376 21.2949C174.407 21.2949 175.851 19.8144 175.851 16.7055H175.848Z\" fill=\"white\"\/>\n\t\t\t\t<path d=\"M201.559 8.34131L194.233 28.474C193.177 31.3601 191.593 32.7667 187.86 32.7667H184.267V28.6218H190.251L183.035 8.34131H187.894L191.205 19.0735L192.226 23.1079L193.353 19.0735L196.699 8.34131H201.559Z\" fill=\"white\"\/>\n\t\t\t<\/svg>\n            <span>in everything we do<\/span>\n        <\/div>\n\n                    <ul class=\"m-claimSmall__list\">\n                                                        <li>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"55\" height=\"54\" src=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2022\/10\/connect-_dots-1.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                        <span>Conectamos los puntos entre automatizaciones t\u00e1cticas y decisiones estrat\u00e9gicas para optimizar resultados.<\/span>                    <\/li>\n                                                        <li>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"54\" height=\"54\" src=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2022\/10\/face-to-face-conversations.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                        <span>Nos gusta tener conversaciones cara a cara para resolver problemas eficientemente.<\/span>                    <\/li>\n                                                        <li>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"54\" height=\"54\" src=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2022\/10\/provide-most-up-to-date.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                        <span>Te damos consejos sinceros y respuestas reveladoras seg\u00fan el contexto.<\/span>                    <\/li>\n                                                        <li>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"54\" height=\"54\" src=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2022\/10\/bring-creativity-new-ideas.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                        <span>Aportamos creatividad y nuevas ideas a tus campa\u00f1as.<\/span>                    <\/li>\n                            <\/ul>\n        \t\t\n\t\t<div class=\"total d-flex flex-row align-items-center flex-wrap gap-4\">\n        <button class=\"a-btn --btn-min a-btn-primary\" title=\"Watch manifesto\" data-video=\"https:\/\/youtu.be\/kxAha2MBzoE\">\r\n    <svg class=\"__icon\"><use xlink:href=\"#maximize\" href=\"#maximize\"><\/use><\/svg>        \r\n    <span>Ver manifiesto<\/span>\r\n<\/button><a href=\"https:\/\/www.techsoulogy.com\/es\" title=\"Conoce Techsoulogy\" class=\"a-linkIcon u-type-color-base-text-terciary\" target=\"_blank\">\n      <span class=\"ht-body u-medium\">Conoce Techsoulogy<\/span>\n      <svg class=\"__icon\"><use xlink:href=\"#arrow-right\" href=\"#arrow-right\"><\/use><\/svg>\n  <\/a>\t\t<\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<p class=\"ht-three u-type-color-base-text-terciary wp-block-paragraph\">Los resultados<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La clave del \u00e9xito con Whale TV ha sido la combinaci\u00f3n de se\u00f1ales de contenido, tecnolog\u00eda y comunicaci\u00f3n constante. Mediante la monitorizaci\u00f3n de cada bundle y el ajuste de floor prices en tiempo real, se transform\u00f3 un inventario masivo en una de las opciones m\u00e1s eficientes y seguras para anunciantes CTV a nivel global.<\/p>\n\n\n<div class=\"total u-pTB-m block-numbers\" id=\"block-numbers-block_3d8ca65e0de032339674771e543877e6\">\n        <div class=\"a-tagDown mauto \">\n        <p class=\"ht-body u-medium u-mB-0\">En n\u00fameros<\/p>\n        <svg width=\"176\" class=\"u-type-color-base-tag\" height=\"7\" viewBox=\"0 0 176 7\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M1 6C34.7788 0.857673 96.0519 -0.856645 175 3.42895\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n        <\/svg>\n    <\/div>\n            <div class=\"row row-cols-1 row-cols-md-3 d-flex g-3 u-mT-s\">\n                <div class=\"col\">\n\t\t\t<div class=\"total text-center u-bg-color-superficie-white u-p-m h-100 d-flex align-items-center justify-content-center flex-column\">\n\t\t\t\t<p class=\"ht-three u-type-color-base-text-terciary u-mB-0\">+1.501%<\/p>\n\t\t\t\t<p class=\"ht-body-s u-mB-0 u-lh-120\">de crecimiento total de ingresos (Q3 2025 a Q4 2025)<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n                <div class=\"col\">\n\t\t\t<div class=\"total text-center u-bg-color-superficie-white u-p-m h-100 d-flex align-items-center justify-content-center flex-column\">\n\t\t\t\t<p class=\"ht-three u-type-color-base-text-terciary u-mB-0\">+122%<\/p>\n\t\t\t\t<p class=\"ht-body-s u-mB-0 u-lh-120\">de crecimiento sostenido (Q4 2025 a Q1 2026)<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n                <div class=\"col\">\n\t\t\t<div class=\"total text-center u-bg-color-superficie-white u-p-m h-100 d-flex align-items-center justify-content-center flex-column\">\n\t\t\t\t<p class=\"ht-three u-type-color-base-text-terciary u-mB-0\">x5<\/p>\n\t\t\t\t<p class=\"ht-body-s u-mB-0 u-lh-120\">Optimizaci\u00f3n del Fill Rate<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n            \t<\/div>\n<\/div>\n\n\n<div class=\"total  block-one-testimonial\" id=\"block-one-testimonial-block_cb49b1c0155af235e38cdfb9ed052e8e\">\n\t<hr>\n\t<div class=\"total u-pTB-m\">\n\t\t<div class=\"row d-flex g-5\">\n\t\t\t<div class=\"col-12 col-lg-4\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2026\/05\/chris-hock-whale-tv-headshot.jpg\" class=\" u-mB-0 total-image wp-post-image\" alt=\"Chris Hock\" srcset=\"https:\/\/www.tappx.com\/wp-content\/uploads\/2026\/05\/chris-hock-whale-tv-headshot.jpg 1500w, https:\/\/www.tappx.com\/wp-content\/uploads\/2026\/05\/chris-hock-whale-tv-headshot-250x250.jpg 250w, https:\/\/www.tappx.com\/wp-content\/uploads\/2026\/05\/chris-hock-whale-tv-headshot-700x700.jpg 700w, https:\/\/www.tappx.com\/wp-content\/uploads\/2026\/05\/chris-hock-whale-tv-headshot-150x150.jpg 150w, https:\/\/www.tappx.com\/wp-content\/uploads\/2026\/05\/chris-hock-whale-tv-headshot-768x768.jpg 768w, https:\/\/www.tappx.com\/wp-content\/uploads\/2026\/05\/chris-hock-whale-tv-headshot-120x120.jpg 120w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-lg-8\">\n\t\t\t\t\t\t\t\t<div class=\"total u-pB-m u-nmB-lastchild\">\n\t\t\t\t\t<p class=\"ht-body u-medium\">\u201cBusc\u00e1bamos en Tappx un partner que nos ayudara a hacer crecer nuestro negocio, y encontramos el \u00e9xito aprovechando su experiencia y recomendaciones para optimizar nuestro inventario, conectar con demanda y aumentar nuestros ingresos. Como sistema operativo CTV independiente l\u00edder, con 46 millones de CTVs desplegadas en todo el mundo, Whale TV depende de partners de primer nivel para monetizar nuestro supply premium\u201d.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"total u-nmB-lastchild\">\n\t\t\t\t\t<p class=\"ht-body-s u-medium u-mB-0\">VP, Head of Whale TV Ads. <\/p>\n\t\t\t\t\t<p class=\"ht-body-s u-regular\">Chris Hock<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<hr>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":66366,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"category_story":[111,54],"class_list":["post-66357","cpt_stories","type-cpt_stories","status-publish","has-post-thumbnail","hentry","category_story-monetization-es","category_story-programmatic-brand-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Whale TV aument\u00f3 sus ingresos CTV con Tappx | Tappx<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tappx.com\/es\/casos-exito\/como-whale-tv-aumento-sus-ingresos-ctv-con-tappx\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Whale TV aument\u00f3 sus ingresos CTV con Tappx | Tappx\" \/>\n<meta property=\"og:description\" content=\"Una visi\u00f3n general Whale TV, el principal sistema operativo independiente para Smart TVs (Whale OS), colabor\u00f3 con Tappx para escalar su monetizaci\u00f3n global. Gracias a una gesti\u00f3n din\u00e1mica de floor prices, enriquecimiento de se\u00f1ales de contenido y supervisi\u00f3n t\u00e9cnica proactiva, la plataforma logr\u00f3 un extraordinario crecimiento de ingresos del +1.501% en un solo trimestre. Este... 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