{"id":8239,"date":"2022-10-09T19:02:09","date_gmt":"2022-10-09T19:02:09","guid":{"rendered":"https:\/\/www.tappx.com\/knowledge-center"},"modified":"2025-03-14T12:43:17","modified_gmt":"2025-03-14T12:43:17","slug":"centro-conocimiento","status":"publish","type":"page","link":"https:\/\/www.tappx.com\/es\/centro-conocimiento","title":{"rendered":"Centro de conocimiento"},"content":{"rendered":"
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  1. Home<\/span><\/a><\/li><\/ol> <\/div>\n<\/div>\n\n\n
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    Centro de conocimiento<\/p>\n \n \n <\/svg>\n <\/div>\n <\/div>\n

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    Creemos en la igualdad de oportunidades para todas las partes del ecosistema publicitario. El conocimiento es una forma de lograrlo<\/span>.
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    Lee nuestro blog<\/span><\/h2>\n

    Noticias frescas, consejos y tendencias sobre tecnolog\u00eda, medios de comunicaci\u00f3n y apps para estar a la \u00faltima.<\/span><\/p>\n <\/div>\n

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    \n \n \"\" <\/picture>\n \n Daniela Hern\u00e1ndez Rizo – 18 Sep 2026 <\/span> \n <\/div>\n
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    \n A Sunset App-eritif: nuestra fiesta antes de SBC Summit Lisbon<\/a>\n <\/p>\t\t\t\t\n <\/div>\n <\/div>\n

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    Eventos<\/span><\/a><\/div>
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    \n \n \"\" <\/picture>\n \n Tappx – 17 Sep 2026 <\/span> \n <\/div>\n
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    \n William Bonalume: \u00abLas mejores integraciones son casi invisibles.\u00bb<\/a>\n <\/p>\t\t\t\t\n <\/div>\n <\/div>\n

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    Entrevistas<\/span><\/a><\/div>
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    \n \n \"\" <\/picture>\n \n Tappx – 17 Sep 2026 <\/span> \n <\/div>\n
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    \n Mru Patel: \u00abLas marcas pronto podr\u00edan tener que ganarse la confianza tanto de la persona como de su agente de IA.\u00bb<\/a>\n <\/p>\t\t\t\t\n <\/div>\n <\/div>\n

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    Entrevistas<\/span><\/a><\/div>
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    \n <\/use><\/svg>\n 5 min read<\/span>\n <\/div>\n <\/div>\n <\/div>\n
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    \n \n \"\" <\/picture>\n \n Tappx – 16 Sep 2026 <\/span> \n <\/div>\n
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    \n Mario Cardoso: \u00abLa prevenci\u00f3n del fraude no deber\u00eda estar al final del funnel como una funci\u00f3n que simplemente dice s\u00ed o no.\u00bb<\/a>\n <\/p>\t\t\t\t\n <\/div>\n <\/div>\n

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    Entrevistas<\/span><\/a><\/div>
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    \n \n \"\" <\/picture>\n \n Tappx – 16 Sep 2026 <\/span> \n <\/div>\n
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    \n Christoffer Gronlund: \u00abEl tr\u00e1fico barato es barato por una raz\u00f3n.\u00bb<\/a>\n <\/p>\t\t\t\t\n <\/div>\n <\/div>\n

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    Entrevistas<\/span><\/a><\/div>
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    \n \n \"\" <\/picture>\n \n Tappx – 16 Sep 2026 <\/span> \n <\/div>\n
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    \n Sean Spiteri: \u00abMientras que los dep\u00f3sitos impulsan los ingresos, las retiradas impulsan la confianza.\u00bb<\/a>\n <\/p>\t\t\t\t\n <\/div>\n <\/div>\n

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    Entrevistas<\/span><\/a><\/div>
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    \n \n \"\" <\/picture>\n \n Tappx – 16 Sep 2026 <\/span> \n <\/div>\n
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    \n Maksym Gaidaienko: \u00abLas marcas que consigan que los pagos sean invisibles ser\u00e1n las que los jugadores recuerden.\u00bb<\/a>\n <\/p>\t\t\t\t\n <\/div>\n <\/div>\n

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    \n \n \"\" <\/picture>\n \n Tappx – 16 Sep 2026 <\/span> \n <\/div>\n
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    \n Ricardo Peixoto: \u00abLas mejores sports apps no compiten con el partido en directo por la atenci\u00f3n. Act\u00faan como un compa\u00f1ero que hace que el partido sea mucho m\u00e1s interesante.\u00bb<\/a>\n <\/p>\t\t\t\t\n <\/div>\n <\/div>\n

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    \n \n \"\" <\/picture>\n \n Tappx – 15 Sep 2026 <\/span> \n <\/div>\n
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    \n David Cremades: \u201cTratar el influencer marketing como un canal completamente independiente es, b\u00e1sicamente, renunciar a parte de su potencial de rendimiento.\u201d<\/a>\n <\/p>\t\t\t\t\n <\/div>\n <\/div>\n

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    \n \n \"\" <\/picture>\n \n Daniela Hern\u00e1ndez Rizo – 1 Sep 2026 <\/span> \n <\/div>\n
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    \n DMEXCO 2026: Fiestas y Eventos<\/a>\n <\/p>\t\t\t\t\n <\/div>\n <\/div>\n

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    Eventos<\/span><\/a><\/div>
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    \n \n \"\" <\/picture>\n \n Tappx – 4 Ago 2026 <\/span> \n <\/div>\n
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    \n Viktor Orlov: \u00abLa verdadera pregunta es: \u00bfC\u00f3mo construimos un producto y un motor de marketing que merezcan ganar la subasta?\u00bbganar<\/a>\n <\/p>\t\t\t\t\n <\/div>\n <\/div>\n

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    \n \n \"\" <\/picture>\n \n Tappx – 30 Jul 2026 <\/span> \n <\/div>\n
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    \n Sara Clauss: \u00abLos mejores profesionales de operaciones son personas con una curiosidad natural. No se conforman con detectar que el rendimiento ha cambiado; quieren entender por qu\u00e9\u00bb<\/a>\n <\/p>\t\t\t\t\n <\/div>\n <\/div>\n

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