{"id":8962,"date":"2023-03-14T11:27:18","date_gmt":"2023-03-14T11:27:18","guid":{"rendered":"https:\/\/www.tappx.com\/blog\/steps-becoming-performance-account-manager-adtech"},"modified":"2023-08-03T06:38:46","modified_gmt":"2023-08-03T06:38:46","slug":"steps-becoming-performance-account-manager-adtech","status":"publish","type":"post","link":"https:\/\/www.tappx.com\/es\/blog\/steps-becoming-performance-account-manager-adtech","title":{"rendered":"Pasos para convertirte en Performance Account Manager en AdTech"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El perfil profesional de <a href=\"https:\/\/www.tappx.com\/es\/blog\/tips-good-account-manager-adtech\">Account Manager<\/a> es uno de los m\u00e1s comunes en la industria AdTech. Y adem\u00e1s, dependiendo del tipo de cliente y sus necesidades, encontramos distintas especializaciones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En concreto, <strong>el Performance Account Manager se encarga de gestionar la estrategia de crecimiento de desarrolladores de aplicaciones m\u00f3viles que buscan obtener mejores resultados en forma de m\u00e1s descargas de usuarios activos y\/o ususarios que realizan compras dentro de su app.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veamos m\u00e1s en detalle cu\u00e1les son sus funciones y las habilidades que necesita dominar para su d\u00eda a d\u00eda.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estudios y habilidades t\u00e9cnicas que todo Performance Account Manager necesita<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para trabajar como Account Manager en la parte de Performance dentro de la industria AdTech lo ideal es contar con<strong> formaci\u00f3n en marketing, e idealmente en marketing digital, y un background importante en customer success, gesti\u00f3n de cuentas y an\u00e1lisis de datos.<\/strong> Si adem\u00e1s tienes conocimientos en user acquisition y compra y planificaci\u00f3n de medios, tu perfil ser\u00e1 muy atractivo a ojos de las empresas de la industria<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Para trabajar como Performance Account Manager necesitas conocimientos de user acquisition y media buying.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, tampoco desistas si todav\u00eda no has llegado a ese nivel de desarrollo y especializaci\u00f3n. <strong>Contando con experiencia en la parte de gesti\u00f3n de cliente y un enfoque claro a entender sus necesidades y potenciar sus resultados, podr\u00e1s ir adquiriendo las habilidades t\u00e9cnicas que se necesitan para el puesto con el tiempo.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Las hard skills b\u00e1sicas para la gesti\u00f3n de clientes en la parte de Performance son:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dominar m\u00e9tricas fundamentales como Conversion Rate, CPM, CPI, CPL CPC, CTR, CPA, ROAS y ARPDAU, entre otras<\/li>\n\n\n\n<li>Pensamiento anal\u00edtico s\u00f3lido y orientado a objetivos de negocio siempre tratando de identificar nuevas oportunidades, rentabilidad y optimizaci\u00f3n de resultados<\/li>\n\n\n\n<li>Dominio avanzado de Spreadsheets<\/li>\n\n\n\n<li>Conocer herramientas de an\u00e1lisis de datos como Tableau, Google Analytics, Appsflyer y Adjust o similares&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>Tener experiencia en marketing de afiliaci\u00f3n y\/o compra de medios con objetivos de performance&nbsp;<\/li>\n\n\n\n<li>Estar al d\u00eda de las tendencias en el mercado de aplicaciones para detectar novedades y posibles nichos de negocio<\/li>\n\n\n\n<li>Se valora especialmente como plus tener conocimientos de paid advertising, SEO, ASO, programas de referidos, creatividad, edici\u00f3n de banners y v\u00eddeos, y nuevos formatos de anuncios<\/li>\n\n\n\n<li>Imprescindible nivel avanzado de ingl\u00e9s y valorable conocimientos de cualquier otro idioma<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si en tu caso tienes experiencia previa trabajando para un desarrollador de apps, anunciante o partner relacionado de la industria AdTech, tu perfil ganar\u00e1 muchos puntos para posiciones de Performace Account Manager.\u00a0\u00a0<\/strong><\/p>\n\n\n<div class=\"total u-pB-m u-pT-xs\">\n    <div class=\"m-cardIntertext  --no-image mauto\">\n                <div class=\"__bxTxt u-bg-color-superficie-brand-black u-pB-xs\">\n            <div class=\"__bx u-nmB-lastchild\">\n                                <p class=\"ht-body-xs u-type-color-base-text-white u-mTB-0 __subtit\">Art\u00edculo<\/p>\n                                                <p class=\"ht-body-s u-type-color-base-text-white u-medium __tit\">Consejos para ser un buen Account Manager en AdTech<\/p>\n                            <\/div>\n            <div class=\"__circle u-bg-color-superficie-brand u-type-color-base-text-white\">\n                <svg class=\"__icon\">\n                    <use xlink:href=\"#arrow-right\" href=\"#arrow-right\"><\/use>\n                <\/svg>\n            <\/div>\n        <\/div>\n                <a href=\"https:\/\/www.tappx.com\/es\/blog\/tips-good-account-manager-adtech\" title=\"Consejos para ser un buen Account Manager en AdTech\" class=\"__link\" ><\/a>\n            <\/div>\n<\/div>\n\n\n<h2>Soft skills valorables en un Account Manager de Performance<\/h2>\n<p>En la parte de soft skills, tan importantes o m\u00e1s que las hard skills, para ser un buen Account Manager en Performance marketing necesitas:\u00a0<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>Proactividad y \u201ccan do attitude\u201d<\/li>\n \n<li>Flexibilidad y capacidad de adaptaci\u00f3n para lidiar con diversidad de clientes de nichos de mercado distintos<\/li>\n \n<li>Excelentes habilidades de negociaci\u00f3n, comunicaci\u00f3n y presentaci\u00f3n\u00a0<\/li>\n \n<li>Inquietud y curiosidad por estar al d\u00eda de las tendencias del mercado<\/li>\n \n<li>Capacidad para trabajar en equipo y bajo presi\u00f3n<\/li>\n \n<li>Excelentes dotes de organizaci\u00f3n y competencias para lidiar con grandes cantidades de datos<\/li>\n \n<li>Capacidad de aprendizaje y adaptaci\u00f3n a un mercado que crece y cambia a gran velocidad<\/li>\n \n<li>Calma y serenidad en la toma de decisiones bas\u00e1ndote en datos sin implicar emociones<\/li>\n \n<li>Capacidad de pensar <em>out of the box<\/em><\/li>\n<\/ul>\n<p><\/p>\n\n\n<p class=\"wp-block-paragraph\">Como ves, el d\u00eda a d\u00eda de un growth performance manager es apasionante. Se trata de algo as\u00ed como un viaje en el que ocupas el asiento del copiloto de tu cliente y llevas el mapa para guiarle en la ruta que has dise\u00f1ado hacia el destino de conseguir los mejores resultados posibles para su app.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te interesa el mobile app marketing y tienes dotes de gesti\u00f3n y atenci\u00f3n al cliente, en Tappx estamos deseando conocerte. Escr\u00edbenos a <a href=\"mailto:people@tappx.com\">people@tappx.com<\/a> o echa un vistazo a todas las <a href=\"https:\/\/www.techsoulogy.com\/es\/sobre-nosotros\/empleo\">vacantes que tenemos abiertas<\/a> en este momento.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"El perfil profesional de Account Manager es uno de los m\u00e1s comunes en la industria AdTech. Y adem\u00e1s, dependiendo del tipo de cliente y sus necesidades, encontramos distintas especializaciones.&nbsp; En concreto, el Performance Account Manager se encarga de gestionar la estrategia de crecimiento de desarrolladores de aplicaciones m\u00f3viles que buscan obtener mejores resultados en forma&#8230; <a class=\"view-article\" href=\"https:\/\/www.tappx.com\/es\/blog\/steps-becoming-performance-account-manager-adtech\">View Article<\/a>","protected":false},"author":4,"featured_media":4086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[120],"tags":[],"class_list":["post-8962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-talento-adtech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo ser un buen Performance Account Manager | Tappx<\/title>\n<meta name=\"description\" content=\"Trabajar como Performance Account Manager en AdTech requiere conocimientos de user 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