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Timehop connected Tappx’ Premium Brand Demand with their Interstitial and Video format aiming to improve their scores based on CPM, Fill % and overall yield.
“KPI that Timehop scores are based on CPM, Fill % and overall yield. Tappx has achieved our expectations.”
VP – Programmatic Product Development at Timehop
Mobilityware were looking to strengthen the Fill Rate KPI with brand demand compatible with an oRTB integration.
“Tappx has been amongst our top 10 partners on average, fluctuating towards higher ranks towards end of month.”
Sr. Manager, Monetization & Sales Strategy
When Handcent came to Tappx they were looking for a demand partner who could fill their unsold traffic, maintaining high volumes regularly.
“Tappx helps to continuously optimize our fill rate and has become one of our top partners.”
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