For their big hits app “Trivia Crack Kingdoms”, Etermax was eager to acquire new users and increase brand awareness at a worldwide level without spending any communication budget for it. In concrete our goals were:
- Reduce acquisition costs
- Acquire geotargeted users
- Fill Rate Optimization
- Use of backfill traffic
Tappx proposes to Etermax to use their platform for cross-promotion to market their apps for free and drive user installs. After becoming a member of Tappx, Etermax dedicates a part of their inventory to receive ads from the app developers community. By doing this, Etermax accumulates Tappix ( credits used inside the platform) by promoting apps from the community in their own app. The credits gained, were applied to create key geographic campaigns to promote our app “Trivia Crack Kingdom”.
The Tappx Experience
Tappx helped us to acquire new users and give us the marketing intelligence to work on the GEOS we are focusing in. We are also happy to help other app developers by promoting their apps in our traffic.