Handcent success story

Success story: Handcent

“Tappx helps to continuously optimise our Fill Rate and has become one of our top partners.”

Jun Lin


About Handcent

Handcent is a mobile development company committed to craft applications that enhance the mobile experience and make life a little easier.

The challenge

Handcent Next SMS is an enhanced messaging application, that allows its users to customize the look and feel of the design, improving their experience. When Handcent came to Tappx they were looking for a demand partner who could fill their unsold traffic, maintaining high volumes regularly.

The solution

Tappx connected its Premium Brand Demand with their Display: Mrec and Banner formats through mediation. Thanks to close collaboration between Handcent and Tappx Account Manager, a very detailed optimization process was set up, that resulted in a triple increase in Fill Rate.

The results

Tappx and Handcent have been able to establish close collaboration, and thanks to constant communication we are achieving continual improvement in Fill Rate.


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