Success story: Mobilityware
“Tappx has been amongst our top 10 partners on average, fluctuating towards higher ranks towards end of month.”
Sunaina Chaudhary
Sr. Manager, Monetization & Sales Strategy
About Mobilityware
Mobilityware aims to make the best quality classic and casual games, and they are the creators of the #1 Solitaire game on Google Play played by millions!
The challenge
Mobilityware has a wide portfolio of solitaire game apps, for both Android and iOS. Surpassing 100M downloads they are one of the best cards in the official app stores. They were looking to strengthen the Fill Rate KPI with brand demand compatible with an oRTB integration and being able to offer competitive CPMs.
The solution
Tappx connected its Premium Brand Demand with their Interstitial and Video formats, using an oRTB connection. Close collaboration with Tappx’s dedicated Account Manager provides continuous optimization of all performance metric.
The results
Tappx has very quickly become one of Mobilityware’s top demand partners. It is able to provide a consistent flow of significant revenues without interfering in the gameplay (keeping the users within the apps).
Avg. Monthy
Rev. Growth
164%