Businesses are prohibited from selling the personal information of consumers if the business has actual knowledge that the consumer is under the age of 16. In such cases, businesses may only sell the information if:
- the consumer is between 13 and 16 and has opted-in; or
- the consumer is less than 13 years of age and the consumer’s parent or guardian has opted-in on the consumer’s behalf
Under the CCPA, businesses are prohibited from discriminating against consumers for exercising their rights granted under the law. Prohibited forms of discrimination include:
- Denying goods or services to the consumer.
- Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties.
- Providing a different level or quality of goods or services to the consumer, if the consumer exercises the consumer’s rights under this title.
- Suggesting that the consumer will receive a different price or rate for goods or services or a different level or quality of goods or services.