About GDPR
On the 25th of May the General Data Protection Regulation (GDPR) comes into force, requiring EU users to express consent for their data to be used in order to show interest-based advertisements.
To comply with the law, you must implement a system that requests said consent from the user. Tappx has updated its privacy policy according to the new regulation and has updated its SDKs, adding the option to use its own Consent Management Platform (CMP) to obtain consent from the user, or in case the developer has integrated a CMP of his own, he can send us the information regarding the consent through some new parameters.
It is also mandatory that the user can revoke consent at any time. Tappx has added an icon (an “i” for information) that will be displayed in the ads (as long as our CMP is used) so that the user can change their preferences at any time by clicking on that option.