Trust Center
Security, Ad- fraud prevention, Privacy, and Compliance
Security
Best practices
A culture of security is reflected in our employee onboarding, continuous training, and education on sensitive data handling, secure passwords, access controls, phishing, and social engineering. Our team takes all necessary precautions and automate processes to reduce exposure to threats, and ensure security.
Infrastructure
The architecture is designed after carefully selecting service partners that comply with ISO/IEC 27017. Our stack ensures the highest security standards across computing power, database storage, and content delivery.
Ad-fraud prevention
Fighting against advertising fraud
Tappx’s commitment to fraud prevention is based on three pillars:
Our commitment to fighting ad fraud and making the industry more transparent relies on a rigorous “Quality First Framework”. We carefully curate our inventory and work only with direct, Owned & Operated traffic to ensure the highest ad quality and transparency.
How does it works?
Proprietary technology
Our proprietary pre and post-bid algorithms detect and block bots, spoofing, and non-brand-safe inventory.
Traffic audit
Our MRC accredited third-party provider scans 100% of the inventory and further clamps down on fake news, hostile tools, VPNs, and bundle mismatch.
Continuous surveillance
Automated daily alerts when fraudulent traffic is detected.
Permanent blocking
We permanently block all flagged traffic.
Privacy
Privacy is a human right
GDPR
On the 25th of May the General Data Protection Regulation (GDPR) came into force, requiring EU users to express consent for their data to be used in order to show interest-based advertisements.
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CCPA
The California Consumer Privacy Act (CCPA) is a state-wide data privacy law that regulates how businesses all over the world are allowed to handle the personal information (PI) of California residents.
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