Knowledge Center

We believe in fair opportunities for all parts of the advertising ecosystem. Knowledge is one way to achieve it.

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Fresh news, tips, and trends about thecnology, media and apps to master water-cooler conversations.

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Our blog

Understanding view-through conversion and viewability in user acquisition attribution models

5 reasons to use rewarded video ads in user acquisition

DMEXCO 2023: Parties and events guide

Beyond installs: How to generate revenue with in-app purchases

Scaling up media ad spend while saving on acquisition costs: a strategic approach

Igor Gurenyov: “Small, inexperienced, and low-budget developers shouldn’t do UA by themselves”

Roman Remez: “It’s desirable to understand monetization even before game development”

Jakub Kukuryk: “Playable ads are perfect for prototyping new features or even whole new games”

Unlocking the power of ad performance with real-time reporting and analytics

How creative ads can boost your app revenues

How to choose the best SSP for publishers

David Westerman: “My most important learning on TikTok is how quickly creatives get saturated”


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    Success stories

    AppGeneration achieves remarkable ROAS and LTV by collaborating with Tappx

    SmartNews increases its monetization revenue with Tappx

    LaLiga manages to monetize its fantasy football app with the help of Tappx

    How Tappx helped a small app developer kickstart user acquisition

    Social Games acquires maximum amounts of Active Registered Users with Tappx

    Adevinta reaches strong fill rates by collaborating with Tappx


    How to integrate Tappx in Adjust [step by step]

    How to integrate Tappx with AppsFlyer [step by step]


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