How Lottomart scaled User Acquisition and conversions with Tappx

An overview

Lottomart, a mobile-first lottery betting platform, partnered with Tappx to expand its user base and improve retention in a highly competitive market. Through data-driven strategies, precise targeting, and optimized ad placements, Tappx successfully boosted registrations, retention rates, and first-time deposit conversions.

The challenge

• Goal: Lottomart aimed to attract high-value users with enhanced retention rates to ensure sustainable growth.

• Challenge: Initially, Lottomart’s user acquisition efforts were not fully aligned with retention goals, leading to many users disengaging after their first-time deposit, which impacted long-term engagement and final campaign return.
  
  To address this, Lottomart partnered up with Tappx to scale user acquisition and increase the number of new users making their initial app journey. Early challenges surfaced, but through in-depth analysis, Tappx team identified key areas for optimization. Refining targeting strategies, and pinpointing high-converting audiences, Tappx implemented data-driven solutions alongside powerful supply platforms like Unity Ads and Moloco. Through close collaboration, they also developed tailored creative assets, ensuring impactful engagement and measurable results.
• Approach: Lottomart refined its user acquisition strategy by partnering exclusively with Tappx, resulting in a significant increase in attributed in-app events. Tappx, in turn, focused on optimizing key performance indicators (KPIs) to ensure maximum campaign efficiency and sustainable growth.

The solution

Focused iOS Strategy to Start

Lottomart and Tappx initially targeted iOS users to test and refine their approach. This strategic focus allowed Tappx to:

• Reduce Cost per Action (CPA) while maintaining efficiency
• Gather valuable data before scaling to Android
• Optimize acquisition efforts for higher-quality users

Data-Driven Ad Optimization

To ensure success, campaign performance was analyzed across key dimensions, including:

• Ad Formats – Testing video and interstitial ads to determine the most effective placements
• Placement Data – Optimizing campaigns based on real-time insights
• Adset Quality – Validating creative’s sets performance to drive stronger user engagement

Optimized Media Planning

Lottomart’s Media Plan was further enhanced through continuous refinements by Tappx internal supply team, ensuring that targeting strategies were precisely tailored for maximum efficiency.

The results

The partnership between Lottomart and Tappx delivered exceptional growth in 2024, showcasing the power of data-driven strategies and precise targeting.

• In 2024, the number of new users acquired via in-app display traffic increased by 44% compared to 2022.
• In 2024, the number of registrations increased by 50% compared to 2022.
• Conversion rates surged by 82% since 2022, while registration rates rose by 7%.

These impressive results highlight the strong collaboration between Lottomart and Tappx, paving the way for continued success and long-term growth.