150%
Growth in Ad Revenue
30%+
Increase in eCPM
An overview
Future Today Inc., a leader in the Connected TV (CTV) space, is a video on-demand platform (AVOD) that empowers content distributors and advertisers to unlock their full revenue potential by developing a suite of O&O apps. Since partnering with Tappx, they’ve achieved significant growth in ad deliveries and revenue, driven by innovative monetization strategies.
The challenge
Future Today faced hurdles in optimizing ad monetization across multiple CTV platforms, including:
The solution
Tappx deployed a data-driven strategy to address these challenges, with a focus on real-time optimization and cross-platform efficiency:
We connect the dots between tactical automation and strategic decisions. 
We have face-to-face conversations and solve issues efficiently. 
We provide the most up-to-date insights and honest advice. 
We bring the creativity and new ideas to your campaigns. The results
The collaboration has delivered exceptional outcomes, positioning Future Today for scalable growth:
By numbers
150%
Growth in Ad Revenue
30%+
Increase in eCPM
Future Today’s success demonstrates the power of Tappx’s tailored strategies for maximizing CTV monetization. With record-breaking engagement and revenue growth, this collaboration is a clear win for both platforms and advertisers.
“Tappx has been a great partner to work with! The revenue from their Demand has shown steady growth every month we have worked together. On top of new incremental revenue, their collaborative attentiveness has been consistent and all teams have shown superior customer service!”.
VP of Business Development at Future Today
Katya Shkolnik
Future Today Inc., a leader in the Connected TV (CTV) space, is a video on-demand platform (AVOD) that empowers content distributors and advertisers to unlock their full revenue potential with a portfolio of 500+ O&O channels across numerous Original Equipment Manufacturers (OEM’s).
Future Today’s flagship channels: Fawesome, HappyKids, FilmRise, WatchFreeFlix – rank in the top free channels across nearly every streaming device. With a data-driven approach and cutting-edge technology, Future Today has been instrumental in driving growth for its partners in the rapidly evolving CTV landscape.
Let’s build your success story! Together
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