+164%
YoY revenue growth
+98%
YoY impression growth
+34%
YoY CPM growth
AdMetricsPro, which manages high-volume properties such as Biblehub.com, Leaguesecretary.com, Educationworld.com, and more, partnered with Tappx to unlock new programmatic monetization opportunities and scale advertising revenue while maintaining—and improving—inventory value.
By working side-by-side—a collaboration rated 10/10 by AdMetricsPro— Tappx has become AdMetricsPro’s top independent monetization partner, driven by strong year-over-year performance in Q2 2026 compared with Q2 2025, AdMetricsPro’s programmatic revenue rose by 164%, impressions increased by 98%, and CPM grew by 34%.
The goal was clear: scale while preserving value. Maintain a balance between a strong, consistent fill rate and demand alignment. To achieve this, Tappx focused on:
Within more than a year of working together, we managed to do the following:
1. Optimizing the existing setup
The first step was to strengthen the performance of the existing inventory. Tappx focused on optimizing the monetization setup and demand optimization to establish a stronger revenue baseline and maximize the value of the impressions already available. This provided a solid foundation for the next stage of growth.
2. Expanding the inventory
The next phase focused on unlocking additional monetization opportunities by opening additional inventory to Tappx’ demand.
3. Adapting different strategies for Mobile and Desktop
The combination of new inventory, platform-specific strategies, and continuous optimization helped the partnership scale quickly and increased overall revenue.
We track your performance and drive your revenue. 
We solve requests quickly and efficiently. 
We provide honest advice and contextual insights. 
We have friendly chats and build long-lasting relationships (because we’re human). The impact of the strategy is clear when comparing the second quarter of 2026 with the same quarter of 2025:
+164%
YoY revenue growth
+98%
YoY impression growth
+34%
YoY CPM growth
The most important takeaway is that revenue grew substantially faster than impression volume. This shows the growth wasn't driven by volume alone. The inventory became more valuable as it scaled.
“Tappx has provided us with unique demand that boosts revenue while maintaining high ad quality”.
Director, Client Services
Kelsey Alber
AdMetricsPro leverages advanced programmatic strategies across Mobile Web and Desktop. Through strategic technology partnerships, the company consistently maximizes its inventory value, ensuring sustainable revenue growth and a premium advertising environment. The company started out working with sites in the education space, so ad quality has always been a top priority.
Let’s build your success story! Together
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