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The latest on user acquisition, monetization, and much more.

Understanding view-through conversion and viewability in user acquisition attribution models

5 reasons to use rewarded video ads in user acquisition

DMEXCO 2023: Parties and events guide

Beyond installs: How to generate revenue with in-app purchases

Scaling up media ad spend while saving on acquisition costs: a strategic approach

Igor Gurenyov: “Small, inexperienced, and low-budget developers shouldn’t do UA by themselves”

Roman Remez: “It’s desirable to understand monetization even before game development”

Jakub Kukuryk: “Playable ads are perfect for prototyping new features or even whole new games”

Unlocking the power of ad performance with real-time reporting and analytics

How creative ads can boost your app revenues

How to choose the best SSP for publishers

David Westerman: “My most important learning on TikTok is how quickly creatives get saturated”

David Cremades: “The upcoming goal of AI in gaming should be simulate users with a more realistic behaviour”

Sidra Sattar: “AI will bring change, but 5G rollout will reach consumers even faster”

Nadir Garouche: “A successful game is one easy to understand and play, but hard to master”

Ksenia Yurkina: “Data is what helps make the right decisions for mobile apps”

How to effectively manage Publisher Accounts: Best practices

Orhan Gelmedi: “AI can help developers tailor games to each player based on their interactions”

Oksana Vengrovska: “The key driver of mobile growth is a product that meets user needs”

Tips to develop a winning ASO strategy

Everything you need to know about Native Ads

A zero waste app monetization strategy to boost your profit

Josh Vowles [GamesForum]: “AI, the surgency in hybrid-casual, and growth in the MEA are gaming top trends”.

5 critical questions when selecting a new user acquisition channel


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