Why AdTech still needs coffee: the strategy behind our 2026 ‘World Tour’

Written by Estefania Kasianczuk - Senior Supply Business Developer
Created Jun 03, 2026 | 1 min read
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In a world full of automated technology and algorithms that make decisions in milliseconds, it might seem strange that a company like Tappx spends so much time on airplanes and at events.

With our “2026 World Tour” taking us to cities like London, Barcelona, Lisbon, Cannes, Cologne, San Francisco, Miami, Las Vegas, Shanghai and many more, you might ask: Why travel so much when we can connect in just one click?

The answer is simple: in 2026, the most important part of business is still human trust. I have worked at Tappx for over 7 years. I know our technology is great, but I am 100% sure that what makes us different is our personal service.

Beyond the tech: understanding the “why” 😊

Technology can solve many problems, but it doesn’t know how to listen. When we sit down for a coffee in Madrid, Barcelona, or London, we don’t just talk about numbers. We learn about your plans, your problems with other platforms, and your goals in different markets.

But more importantly, we learn about YOU as a person. Meeting face-to-face helps us connect on a human level. After sharing a coffee, we finally know the person behind the screen. When we receive your next email, we can actually imagine your voice and understand your tone. It changes everything.

The best solutions, the ones that really help you grow, are not standard. They are born from these real, human conversations.

A global bridge ✈️

Our tour is about more than just mobile games or apps. By visiting hubs like San Francisco or Shanghai we act as a bridge. We see how trends in the US or China influence digital strategies in Europe and LATAM. This helps us prepare our partners for what is coming next.

Being there in person helps us give you a global perspective that a dashboard cannot show. When we meet, we are not just another provider; we become partners for your growth.

We speak your language 📣

Our team is very multicultural. Having people from Spain, Italy, Romania, Ukraine, the UK, Portugal, Sweden, Brazil, Argentina, Mexico, and the US helps us understand different cultures. We are a global company that understands your local reality.

Come say hi, or let’s jump on a call 😜

We travel the world to make sure our technology works specifically for you. However, we know you are busy and we cannot be everywhere.

If we don’t meet at an event, we still want to talk. A quick introductory call is always a good idea to start working together.

👉 Check out our “2026 World Tour” agenda here to see where we will be.


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