How to integrate Tappx with AppsFlyer: step-by-step guide

In this tutorial, we explain how to integrate Tappx on AppsFlyer step by step.

Integrate Tappx with AppsFlyer in 4 steps

Step1

The first thing you have to do is go to the “Collaborate” section inside your Appsflyer’s account Configuration, where you will find the Partner Marketplace. It looks like this image below:

Step2

Then, you have to look for “Tappx Agency” in the search bar and select the result. After that, click the “Manage integration” button on the right.

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Step3

Inside the “Permissions” settings, make sure you select and enable the following fields:

• Agency Permissions.

• Change the Advanced Privacy Setting: It is mandatory on iOS and very important for us to receive the attributed installs from Tappx on this OS.
• Access to retention and cohort reports: It would allow us to optimize for the retention rate and check how the results look for each cohort.
• Access aggregate organic data: This is not mandatory, but it helps us understand when and which GEOS the campaigns convert best.
• Access raw data reports: This is mandatory and allows us to generate reports to better understand the performance of our sources. 
• Access to the Protect360 dashboard & raw data: This is also Mandatory and allows us to optimize and reduce the fraud rate.

Step 4

The next crucial step to integrate with AppsFlyer is to go to the “Configure in-app events postbacks” section. Thanks to the events view, we will be able to analyze and optimize the campaign’s KPIs.

Here you have to follow these steps:

• Enable as many SDK Events as possible: Having low funnel events like purchase, deposit, buy, and upper funnel events such as app open, register, etc, will help us optimize towards the entire user flow.
• Send events revenue: If your KPI is connected to ROAS, receiving revenue from those events will allow us to optimize your ROAS goal.
• Sending option: Select “All media sources, including organic”. This option is important for our programmatic channels as it helps us identify current users, blacklist them from the campaigns, which is useful to avoid cost waste and improve user experience.

Step 5

Tappx, besides having its own traffic it also relies on external key partners such as Liftoff, Moloco, Mintegral, Kayzen, Unity Ads, and many more. Your Growth Manager will share the list of media sources to integrate. 

Integrating them directly on your end will help us to tune their algorithm and therefore drive better results with their traffic.

Example: Unity Ads
Go to Collaborate → Partner Marketplace, open the Marketplace tab, search for Unity Ads, select it, and click Integrate. Then activate the partner.

If a key is required, your Growth Manager will provide it, and you simply paste it into both fields on the integration, for install and for events, as shown below:

This setup enables real-time exclusion of existing users, preventing budget waste on users who have already installed the app, while also improving the performance and learning of the traffic source algorithms.

Under Default postbacks for installs select:

All media sources, including organic

And that’s it! Integrating Tappx with Appsflyer is as easy as we’ve just seen. Anyway, don’t hesitate to contact us in case you have any doubt.