Step 1: Locate and select Moloco to set up postback settings
Go to the left sidebar and click on Active Integrations. In the search bar, type “Moloco”, then select and add it. This will direct you to the Moloco integration page, where you can configure your postback settings.
Step 2: Enable the partner to start sending data to Moloco
In the Integration tab, switch on the Activate partner toggle. This must be enabled to allow data sharing between AppsFlyer and Moloco.
Step 3: Ensure that Install View-Through Attribution is enabled
Make sure the Install View-Through Attribution toggle is turned on.
Step 4: Configure default postbacks to share all data
Select “All media sources, including organic” from the drop-down menu for each event. This ensures that all postback data Moloco-attributed, unattributed, and organic is shared with the partner.
Note: Unattributed postbacks do not contain any media source information.
Step 5: Configure in-app events to send postback data.
Select “Send all events” (excluding uninstalls and sessions) and “All media sources, including organic” to ensure Moloco receives all postback data.
Step 6: Send revenue and value data.
We recommend selecting Values & Revenue. This option allows you to share all event parameters with Moloco.
Note: The partner is only counting the numbers and does not have visibility of the actual revenue. This data is solely for optimization purposes.
Toggle on In-app event postbacks and specify a postback window for in-app event postbacks and select the “Add manually” option.
Step 7: Save Integration
When you are finished with the set-up, click on Save Integration.
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