DMEXCO 2024: Parties and events guide

Written by Daniela Hernández Rizo - Marketing specialist
Created Aug 14, 2024 - Updated Sep 30, 2024 | 4 min read
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*Guide continuously updated as new events and parties are announced*

The excitement is building as DMEXCO 2024, Europe’s leading digital marketing and tech event, approaches! Scheduled for September 18 and 19 in Cologne, this year’s edition promises to be a hub of innovation, networking, and knowledge-sharing, bringing together the brightest minds in digital business, marketing, and technology.

With a packed schedule of expositions, cutting-edge keynotes, debates, and masterclasses, DMEXCO is where the future of digital business is shaped. But beyond the official program, the event is also known for its vibrant social scene, filled with exclusive parties, networking events, and meetups that are just as crucial for forging connections and unwinding after a day of learning.

To help you make the most of your time at DMEXCO, we’ve put together this ultimate Party and Events Guide. Whether you’re looking to network with industry leaders, celebrate with colleagues, or simply enjoy the vibrant atmosphere, this guide will ensure you don’t miss out on any of the key social events during DMEXCO.

Come and meet us

We will be at DMEXCO 2024 (Booth in hall 6.1 E 019)

Tuesday, September 17th 2024

PREMEXCO – MMA Networking Party

On September 17th, 2024, the ultimate networking party for marketing ecosystem professionals will take place, setting the stage for the DMEXCO conference in Cologne. This annual event offers a prime opportunity to connect, collaborate, and engage with industry leaders and peers before the main event kicks off.

With registration now open, attendees are encouraged to secure their spots early for an evening dedicated to expanding networks and unlocking new opportunities. This exclusive gathering promises to be a memorable start to the DMEXCO experience, providing the perfect blend of networking and enjoyment. Stay tuned for further updates and details.

  • Time: TBC
  • Location: Zum scheuen Reh Hans-Böckler-Platz 2, 50672 Köln, Germany

Pre-event DMEXCO / Digital x 2024

“Marketing and Sales – A Perfect Match” is an exclusive pre-event organized by ADITO, CINTELLIC, and KNISTR, designed to bring together professionals for an afternoon of insightful presentations and networking. Scheduled for September 17, 2024, at 3:00 PM in Cologne, the event will feature four keynote presentations and a panel discussion, focusing on the synergy between marketing and sales.

Following the formal sessions, the evening will transition into a more casual setting with good food, drinks, and ample opportunities for networking. Attendees are encouraged to register using their business email addresses to ensure their participation.

  • Time: 15:00 – 23:00
  • Location: Kranhäuser Rheinauhafen Köln

ADBAKER Kölsch & Kaviar

On September 17, 2024, ADBAKER is hosting an exclusive event under the theme “Kölsch & Caviar,” bringing together top brands and industry experts in their iconic loft. This event will kick off DMEXCO week in style, offering the perfect setting to explore the latest insights in social performance marketing, meta trends, and e-commerce, all while networking in an intimate setting.

Brands like Just Spices, Rewe, Falke, and Amazon have previously connected and exchanged expertise at this unique venue, enjoying cold drinks and great food.

Space is limited, so make sure to register soon!

  • Time: 17:00
  • Location: Kalscheurener Straße 19A 50354 Hürth Germany

Drinks and data at DMEXCO

Rill Data is organizing an intimate gathering for data professionals on the evening of September 17, just before DMEXCO kicks off. This casual meetup at Servus Colonia Alpina is perfect for those who enjoy discussing the tech side of adtech and e-commerce over good food and drinks. If you’re free that evening, it’s a great opportunity to connect with like-minded individuals in a relaxed setting.

Space is limited, so be sure to secure your spot!

  • Time: 18:00 
  • Location: Servus Colonia Alpina, Steinweg 12-14, 50667 Cologne

DMEXCO x VIA Drinks

An exclusive evening at DMEXCO! VIA invites you to our annual Pre-Opening Drinks event on September 17th, from 8 PM to 11:30 PM, at the stunning Kunstbar in Cologne. Enjoy delicious drinks, snacks, and connect with fellow digital ad tech professionals in a relaxed atmosphere. With space limited to just 100 guests, be sure to RSVP quickly!

  • Time: 20:00 PM – 23:30 PM 
  • Location: Kunstbar, Cologne, Chargesheimerplatz 1 

DMEXCO Kick-off Drinks

The Ultimate Pre-DMEXCO Party is set to bring together industry leaders for an evening of elegance and excitement at Craft Beer Corner on September 17th, from 6:30 to 11 PM. This event, hosted in partnership with some of the biggest names in the industry, offers interactive experiences, the opportunity to win incredible prizes by Limelight Inc., and the perfect atmosphere to kickstart your DMEXCO experience. Don’t miss the chance to connect and unwind before the main event.

  • Time: 18:30
  • Location: Craftbeer Corner Coeln 32 Martinstraße , Köln,  NRW 50667

Dinner with TripleLift at Bierhaus en d’r Salzgass

TripleLift is hosting a special dinner at Bierhaus en d’r Salzgass to kick off DMEXCO 2024. This evening promises delicious food, great company, and engaging conversations in a relaxed setting. It’s an ideal way to start the conference, bringing together industry professionals for a night of celebration and networking.

  • Time: 20:00
  • Location: Bierhaus en d’r Salzgass – Salzgasse 5-7 Köln, NRW

Wednesday, September 18th 2024

Taboola Happy Hour

Taboola invites you to unwind at their booth on the first evening of DMEXCO 2024 for a happy hour gathering. Enjoy a relaxed atmosphere with great company and refreshing drinks, the perfect way to wrap up an eventful day at the conference. Cheers to a fantastic start!

  • Time: 18:30 – 21:30
  • Location: H 06.1 | S A021

OM CLUB – The Party fo the Year

In 2024, the OMClub returns on September 18th, promising an even more extraordinary celebration in line with DMEXCO. Known for going above and beyond, this year’s event aims to be bigger, louder, and more colorful than ever before. After a triumphant return in 2023, OMClub is set to host over 3,000 guests for what is sure to be the craziest party of the year.

Don’t miss out on any updates—sign up for the newsletter to stay informed and get ready for an unforgettable night.

  • Location: Bootshaus Club

Thursday, September 19th 2024

Programmatic Breakfast Lounge

An exclusive breakfast designed for high-level networking and valuable business connections. The Programmatic Breakfast Lounge by d3con x DMEXCO offers a morning of insightful presentations and the chance to engage with top professionals in the world of programmatic advertising. This is the perfect opportunity to gain fresh perspectives from industry leaders and expand your network in a relaxed yet professional setting.

Tickets are limited, so be sure to secure yours soon!

  • Time: 9:00 – 11:00
  • Location: DMEXCO Pub / Boulevard

BrAIn and Breakfast

Start your second day at DMEXCO with a refreshing mental energy boost and a delicious breakfast while exploring AI and Omnichannel Customer Engagement.

On the morning of September 19, from 9:00 to 10:30 AM, we’ll gather at “The View,” just a short walk from Cologne Messe/Deutz station. With a stunning view of the Rhine, this relaxed setting is the perfect place to recharge after the previous night’s events.

Expect fresh insights into AI, Omnichannel Customer Engagement, and a hearty breakfast buffet to fuel your day. It’s a great opportunity to get inspired, make new connections, and take in the views of Cologne Cathedral and the skyline. Meet the DEFACTO and Emarsys teams to discover how to take your CX to the next level.

  • Time: 9:00 – 10:30
  • Location: The View, Kennedy-Ufer 11, 50679 Köln
  • Register here

Stay tuned as we continuously update this guide with new events as they’re announced. And if you’re hosting an event and want to get it featured, feel free to reach out through our contact form!


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