The power of Sports Marketing in Euro 2024: Boost your reach and sales

In the realm of digital marketing and advertising, the quest for innovative methods and strategies to stand out and connect with audiences is constant. One area that has gained significant relevance is “Sports Marketing,” a discipline that leverages sports as a platform to promote brands, products, and services. On June 14th, Euro 2024 begins, a sporting event that brings together the best European teams and attracts over 5 billion viewers.

This sporting event captivates football fans and has become an ideal medium for brand advertising. According to a report by Nielsen and Zenith, analyzed by MarketingNews, advertising investment in sports events like this can increase by up to 40% compared to periods without such large-scale activities. Additionally, the Euro has recorded record figures for audience growth and online searches in recent years.

During the Euro, brands utilize various platforms, from social media and websites to live broadcasts and mobile apps, to reach fans through effective campaigns that align with their interests.

How can you maximize app engagement to boost sales?

• Promote Special Offers: Implement promotions and discounts within the app using codes linked to matches, players, or teams. This can be particularly effective for food delivery apps, which can run promotions for viewers to enjoy meals while watching the game with friends and family.
• Create Dynamic Ads: Use contextual and geolocated advertising campaigns to capture users’ attention with messages and creatives that align with the championship in real time.
• Leverage Social Media: Encourage interaction on your social networks, allowing users to share their experiences with your product or service during the sporting event, thus extending reach to their followers. Create trends on TikTok or use unique hashtags to boost your campaigns.
• Forge Strategic Alliances: Seek collaborations with other apps or services to expand reach and offer enhanced user experiences. For example, collaborating with influencers to promote your app during the Euro and leveraging this sporting event’s high online search volume can increase your visibility to new audiences.
• Optimize Retargeting: Provide personalized recommendations based on users’ interests and activities within the app or website, encouraging them to complete specific actions, such as purchasing.

The rise of mobile shopping during sporting events highlights the potential of sports advertising in events like the Euro, Copa America, Olympics, Wimbledon, Tour de France, US Open, World Cup, and Super Bowl, among many others. In this context, Euro 2024 represents an unparalleled opportunity for brands to connect with a massive and passionate audience through sports marketing. By implementing strategies such as special promotions, dynamic ads, adapted retargeting, strategic alliances, and a solid social media presence, businesses can maximize their impact and increase sales during this significant event.

At Tappx, we understand the power of digital advertising during sporting events and offer monetization, brand advertising, user acquisition, and performance advertising solutions designed to help brands achieve their goals. Our team is ready to provide the necessary support to ensure you maximize these opportunities. Contact us!