399%+
Programmatic revenue growth (Jan–Feb 2024)
An overview
Times of Israel, a leading digital news platform with global reach, partnered with Tappx to unlock premium programmatic monetization while preserving a high-quality user experience. Through advanced SSP capabilities and seamless integration with Amazon TAM, Times of Israel achieved significant revenue growth and improved ad performance in both display and video formats.
The challenge
Goal:
Maximize programmatic revenue from global demand while ensuring a safe, seamless, and engaging experience for users.
Challenge:
Times of Israel needed to scale programmatic earnings across its inventory, without compromising brand safety or editorial standards. The team sought a partner who could provide advanced monetization solutions, real-time insights, and access to premium demand at scale.
The solution
Strategic Integration via Amazon TAM
In December 2023, Tappx joined forces with Times of Israel through Amazon TAM, unlocking a powerful monetization engine backed by high-intent demand and real-time bidding. Tappx supported this integration by providing:
This setup ensured transparency, scalability, and control—key elements for long-term revenue success in premium publishing.
We connect the dots between tactical automation and strategic decisions. 
We have face-to-face conversations and solve issues efficiently. 
We provide the most up-to-date insights and honest advice. 
We bring the creativity and new ideas to your campaigns. The results
The partnership delivered immediate and measurable outcomes. In just one month of activity (Jan–Feb 2024), Times of Israel saw:
By numbers
399%+
programmatic revenue growth (Jan–Feb 2024)
“Partnering with Tappx has been a great experience. They are easy to work with, highly communicative, and have quickly become one of our top bidders on TAM. I’d definitely recommend reaching out to them”.
Head of Revenue at Times of Israel
Danny Zarek
Founded in 2012, Times of Israel is a globally recognized online news organization covering developments in Israel, the Middle East, and Jewish communities worldwide. With millions of monthly readers, Times of Israel delivers in-depth reporting and independent journalism across multiple languages and digital platforms.
🔗 Learn more: https://www.timesofisrael.com
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