In 2026, the ecosystem never stops, and at the Tappx headquarters, we’ve already started taking the market’s pulse.
This year, our team is launching a World Tour that will take us to the most influential stages across the globe: the UK, Spain, the US, Germany, and China. But we’re not just going to watch; we’re going with a clear mission: to connect. Following our initial strategic conversations this Q1, we can already share a “spoiler” of the topics that will define the agenda for Mobile, Web, and CTV.
Until recently, Connected TV (CTV) advertising was almost exclusively the domain of brand awareness. In 2026, the conversation in the event halls has shifted: publishers and brands are demanding tangible results.
The key trend this year is precision attribution on the big screen. It’s no longer enough to know an ad was seen; we need to understand how it influenced the user journey. At Tappx, we’ve evolved our CTV solutions to offer the same metric rigor as Mobile, unifying the experience and allowing performance to shine in the living room as well.
Publishers who manage their Web and App inventories as separate silos are leaving money on the table. The 2026 user is fluid: they jump from reading an article on a browser to a quick session in their favorite game.
The dominant trend is hybrid and holistic monetization. Throughout our tour, we’ll see how major players are seeking partners that offer a 360º vision. At Tappx, we help publishers understand this complete user journey, optimizing inventory regardless of the screen or format.
The market is saturated with “install this game” ads. Users (and publishers) are tired. In 2026, we are hearing a collective call for quality. Fast-moving consumer goods (FMCG) brands: automotive, luxury, entertainment, and retail are reclaiming their space in in-game and in-stream inventory.
This type of Premium Branding demand is our specialty. By bringing in budgets that don’t typically reach traditional mediation networks, we not only help increase revenue but also elevate the aesthetics and user experience within the app or website.
The time for talking about Artificial Intelligence as a futuristic promise is over. In 2026, AI is a “boots-on-the-ground” tool. The real conversation today revolves around how AI can scrub fraudulent traffic in milliseconds and how Smart Bidding can predict the value of an impression before the bid even happens. At Tappx, our technology is already ahead of the curve: advanced algorithms that ensure every impression counts and fill rates are maximized.
This roadmap is only the beginning of what’s to come. The industry moves fast, but human relationships remain the engine that closes the best deals.
If you want to dive deeper into how these trends will affect your specific inventory, come find us. We’ll be in London, Lisbon, Barcelona, Cologne, Miami, Las Vegas, San Francisco, New York, and many more cities, sharing insights and finding new ways to grow together.
👉 Check out our full agenda here and book your slot for our next stop.
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