The realm of television and video is experiencing a significant transformation, offering fresh avenues for agencies and brands to cultivate substantial revenue streams. With an anticipated increase of 5.2% in U.S. ad expenditure projected for 2024, savvy executives in the agency and brand sphere require innovative strategies, practical case studies, effective measurement tools, ad tech solutions, and original insights to capitalize on this pivotal moment – and that's precisely the focus of BIG TV 2024. From discussions on platform bundling and the rising influence of FAST channels to inventive methods for monetizing television and video content, industry experts and forward-thinking leaders will converge to curate a comprehensive roadmap for agency and brand triumph. Embrace the grandeur of the occasion: the dialogue begins here.