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IA Y MARKETING DIGITAL, DE LA PROMESA A LA REALIDAD

IAB

Spain - Madrid

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Encuentros IA(B) Spain: AI and Digital Marketing, From Promise to Reality 2026 is an industry event organized by IAB Spain in collaboration with Accenture, focused on the real impact of artificial intelligence in marketing and digital advertising. The event brings together professionals from across the digital ecosystem—including brands, agencies, publishers, platforms, and technology companies—to explore how AI is already transforming marketing strategies. Through keynotes and panel discussions, participants will examine topics such as AI-driven creativity, media planning, data usage, customer experience, and the regulatory landscape surrounding artificial intelligence.

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