With the expected end of third-party cookies in the second half of 2024, the digital advertising industry needs help finding alternative solutions for cross-site tracking, conversion attribution, and audience targeting. This change will also impact measurement practices. To address these challenges, this event is being organized on January 24 at Espacio Rastro in Madrid to gather industry players and shed light on the upcoming steps.
Agustín Jiménez, SSP Director at Tappx will be happy to meet you in person at Programmatic morning.
Assigned categories: Advertisers
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