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Programmatic Morning: Publishers Focus – IA, innovación y negocio 2026

Programmatic Spain

Spain - Madrid

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Programmatic Morning: Publishers Focus – AI, Innovation and Business is a specialized industry event in Madrid dedicated to the challenges and opportunities facing digital publishers. The event brings together media professionals, adtech experts, and industry leaders to explore how publishers can protect the value of their content while adapting to an ecosystem increasingly shaped by AI-driven distribution and evolving audience behaviors. Through case studies and expert discussions, the program will cover topics such as generative AI in media, audience engagement and community building, hybrid monetization models combining advertising and subscriptions, and new approaches to cross-media measurement and attention metrics.

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