App Crashes definition

App Crashes

The rate at which an app unexpectedly closes during user sessions. Expressed as (Crashes ÷ Sessions) × 100%. High crash rates degrade UX and negatively impact app ratings.

Metrics

Collections

Ad Fraud and Scamming in Digital Advertising Glossary

Ads.txt / App-ads.txt Glossary

Mobile Advertising Glossary: Metrics and KPIs

oRTB Glossary

OTT / CTV Programmatic advertising glossary

Performance Marketing Glossary

All categories

KPIs

Measurement Frameworks

Metrics

Alphabetical index archive

A ⁽⁹⁾B ⁽²⁾C ⁽¹⁰⁾D ⁽²⁾E ⁽¹⁾F ⁽²⁾I ⁽⁵⁾L ⁽³⁾M ⁽²⁾P ⁽¹⁾R ⁽²⁾S ⁽⁵⁾U ⁽¹⁾V ⁽¹⁾W ⁽¹⁾

Search term

More terms of Metrics

Cost Per Click (CPC) mobile-advertising-glossary-metrics

CPC is the average amount paid by the advertiser for each user click on their ad. It's a common pricing model in paid search and social media advertising.

Metrics

Session Length mobile-advertising-glossary-metrics

This measures how much time a user spends in the app during a single session. Longer session lengths often indicate deeper engagement.

Metrics

DAU/MAU Ratio mobile-advertising-glossary-metrics

This metric indicates user stickiness or loyalty. A DAU/MAU ratio closer to 1 means users return frequently throughout the month.

Metrics

Unique Reach mobile-advertising-glossary-metrics

The number of unique users (or devices/households) exposed to an ad at least once. Useful for understanding total unduplicated audience.

Metrics

Audio Duration mobile-advertising-glossary-metrics

Captures how long a user listens to an audio ad (e.g., complete plays, average duration, listen-through rate).

Metrics

Click mobile-advertising-glossary-metrics

A click occurs when a user taps or interacts with an ad, typically leading to a destination such as an app store page, website, or landing page. Clicks are crucial for measuring engagement.

Metrics

Win Rate mobile-advertising-glossary-metrics

The percentage of submitted bids that result in an ad impression: Win Rate = (Won Bids / Submitted Bids) * 100. Low win rates might suggest competitive markets or underbidding.

Metrics

Session Duration mobile-advertising-glossary-metrics

Time spent within an in-app branded experience. Complements session length and reflects depth of engagement.

Metrics

Tappx logo white

Important Security Notice
Beware of scammers impersonating Tappx brand

We have identified fraudulent activities where malicious actors are imitating Tappx assets. These scams may compromise your security.

⚠️ Warning: The URL you came from has been flagged as potentially harmful.

To stay safe, only trust communications and services from the official Tappx domain: tappx.com

Visit our scam prevention hub

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Etiam elit tortor, consequat sit amet ultricies ut, pellentesque a magna. Etiam mattis odio ut nibh pulvinar bibendum. Curabitur porta gravida urna sit amet tincidunt. Etiam sit amet nunc vulputate, blandit mauris sit amet, lacinia arcu. Morbi in orci tincidunt, tincidunt dolor vitae, hendrerit sem. Etiam in suscipit purus. Morbi dignissim vitae nibh ut condimentum.