Cohort ROAS definition

Cohort ROAS

Return on ad spend segmented by user cohort.

Key Metrics

Collections

All categories

Alphabetical index archive

A ⁽⁷⁾B ⁽¹⁾C ⁽¹⁴⁾D ⁽¹⁾E ⁽²⁾F ⁽⁵⁾I ⁽⁴⁾L ⁽²⁾M ⁽³⁾O ⁽¹⁾P ⁽⁷⁾R ⁽⁷⁾S ⁽⁵⁾T ⁽¹⁾U ⁽⁵⁾V ⁽¹⁾

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More terms of Key Metrics

User Quality performance-marketing-glossary

A measurement of how valuable or engaged an acquired user is over time.

Key Metrics

Paid vs. Organic Cannibalization performance-marketing-glossary

The overlap between paid and organic installs.

Key Metrics

Exchange performance-marketing-glossary

Digital marketplace for real-time bidding on ad impressions.

Key Metrics

Retention Rate (RR) performance-marketing-glossary

Percentage of users who continue using the app after a given period.

Key Metrics

CTR (Click-Through Rate) performance-marketing-glossary

The ratio of users who click on an ad to the total number of users who view it.

Key Metrics

First Time Deposit (FTD) performance-marketing-glossary

First deposit made by a user in an app.

Key Metrics

Uninstall Rate performance-marketing-glossary

Percentage of users who uninstall the app.

Key Metrics

Conversion Rate (CVR) performance-marketing-glossary

The percentage of users who complete a desired action after clicking an ad.

Key Metrics

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