More terms of Payment Models

CPC (Cost per Click) performance-marketing-glossary

Cost paid each time a user clicks an ad.

CPA (Cost per Action) performance-marketing-glossary

Price paid for a specific user action.

CPL (Cost per Lead) performance-marketing-glossary

Price paid per qualified lead generated.

CPM (Cost per Mille) performance-marketing-glossary

Cost per thousand ad impressions.

Publisher performance-marketing-glossary

Entity showing ads in their app or site.

CPS (Cost per Sale) performance-marketing-glossary

Price paid per completed sale.

CPI (Cost per Install) performance-marketing-glossary

Price paid for each app installation generated.

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