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DSP (Demand-Side Platform) definition

DSP (Demand-Side Platform)

Platform for buying ad inventory programmatically.

Key Players
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More terms of Key Players

Advertiser performance-marketing-glossary

Company promoting an app/product via ads.

Key Players

Affiliate Network performance-marketing-glossary

Network connecting advertisers with traffic sources.

Key Players

SSP (Supply-Side Platform) performance-marketing-glossary

Platform for publishers to sell ad inventory programmatically.

Key Players

Agency performance-marketing-glossary

Company managing ad campaigns for advertisers.

Key Players

Performance DSP performance-marketing-glossary

DSP optimized for measurable outcomes like installs or ROAS.

Key Players
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