First Time Deposit (FTD) definition

First Time Deposit (FTD)

First deposit made by a user in an app.

Key Metrics

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A ⁽⁷⁾B ⁽¹⁾C ⁽¹⁴⁾D ⁽¹⁾E ⁽²⁾F ⁽⁵⁾I ⁽⁴⁾L ⁽²⁾M ⁽³⁾O ⁽¹⁾P ⁽⁷⁾R ⁽⁷⁾S ⁽⁵⁾T ⁽¹⁾U ⁽⁵⁾V ⁽¹⁾

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More terms of Key Metrics

Cohort ROAS performance-marketing-glossary

Return on ad spend segmented by user cohort.

Key Metrics

Paid vs. Organic Cannibalization performance-marketing-glossary

The overlap between paid and organic installs.

Key Metrics

Loyal Users performance-marketing-glossary

Users who frequently return to and engage with the app.

Key Metrics

Retention Rate (RR) performance-marketing-glossary

Percentage of users who continue using the app after a given period.

Key Metrics

Uninstall Rate performance-marketing-glossary

Percentage of users who uninstall the app.

Key Metrics

Sessions performance-marketing-glossary

Number of times an app is opened.

Key Metrics

Fraud Rate performance-marketing-glossary

Percentage of detected fraudulent activity.

Key Metrics

User Quality performance-marketing-glossary

A measurement of how valuable or engaged an acquired user is over time.

Key Metrics

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