User Acquisition (UA) definition

User Acquisition (UA)

Process of gaining new users for an app or platform.

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A ⁽⁷⁾B ⁽¹⁾C ⁽¹⁴⁾D ⁽¹⁾E ⁽²⁾F ⁽⁵⁾I ⁽⁴⁾L ⁽²⁾M ⁽³⁾O ⁽¹⁾P ⁽⁷⁾R ⁽⁷⁾S ⁽⁵⁾T ⁽¹⁾U ⁽⁵⁾V ⁽¹⁾

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More terms of Main Concepts

ROI (Return on Investment) performance-marketing-glossary

A performance metric used to evaluate the efficiency or profitability of an investment, calculated as net profit divided by cost.

Main Concepts

Media Buying performance-marketing-glossary

The process of purchasing ad inventory across channels to acquire users.

Main Concepts

Mobile App Promotion (MAP) performance-marketing-glossary

Marketing campaigns to promote mobile applications and increase downloads.

Main Concepts

Monetization performance-marketing-glossary

The process of generating revenue from an app, often through ads, in-app purchases, or subscriptions.

Main Concepts

Performance Marketing performance-marketing-glossary

Marketing strategy focused on measurable results such as installs, clicks, or purchases.

Main Concepts

User Journey performance-marketing-glossary

The full experience a user has with an app or service, from first contact through engagement and conversion.

Main Concepts

Programmatic Advertising performance-marketing-glossary

Automated buying and placement of ads via software platforms.

Main Concepts

Burst Campaign performance-marketing-glossary

High-spend, short-term campaign to boost rankings quickly.

Main Concepts

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