PM Digital Out of Home (DOOH) will take place on 22 October 2025 in Madrid. Organized by Programmatic Spain, the third edition of the event examines the rapid digital transformation of outdoor advertising and the role of programmatic technology in shaping the channel’s growth. Industry experts will discuss creative trends, pDOOH integration into omnichannel strategies, the impact of AI and machine learning, data-driven approaches such as geolocation and real-time activation, advanced measurement, and privacy compliance.
Assigned categories: Advertisers, Publishers, Technology
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