First-Party Data

Data obtained in digital sites and / or CRM of our property. They are considered of higher quality since the holder has the makeup of how the different audience segments have been created.

Advertising

More terms of Advertising

Second Price Auction OTT/CTV

Bidding model where the winner of the tender for ad impression pays one cent more than the second highest bidder.

Advertising

DEAL ID OTT/CTV

Tag that allows to identify an agreement between buyers and sellers in the programmatic ecosystem. For example, buyers can purchase inventory at defined prices on a private exchange that may not be available to other bidders.

Advertising

RAF (Roku Ad Framework) OTT/CTV

Advertising on Roku video platforms.

Advertising

Cost Per View (CPV) OTT/CTV

Name given to the cost per reproduction of an advertising video when a predefined minimum viewing time is reached. There are other billing models for advertising videos such as the cost per full view (CPCV; paid only when the video is seen to the end) and the cost per visible video (CPVV, where it is paid only if the video is visible according to the standard, meaning that the video occupies at least 50% of the number of visible pixels for at least 2 consecutive seconds).

Advertising

SSAI OTT/CTV

Server-side ad insertion, also known as "dynamic ad insertion." Method that makes it possible to insert advertisements into a video stream automatically from an external server.

Advertising

VAST OTT/CTV

Universal XML script that allows ad servers to communicate relevant information to video players about the behavior of these ads on IPTV platforms. Among the information provided, you will find which ad should be reproduced, the format in which it is presented, for how long it is reproduced and if users have the option to skip it.

Advertising

ARPU OTT/CTV

Stands for Average Revenue Per User. This metric indicates how much the viewer spends on the services of an operator during a given period, thus making it easier to analyze and plan the profitability of an IPTV / OTT service.

Advertising

Real Time Bidding (RTB) OTT/CTV

Real-time offer consisting of an offer request and a response to it. The offer request is triggered when a user visits a page. The request data (user location, browser history, website, device) is offered for sale through an SSP and an Ad Exchange. A DSP connected to this Ad Exchange responds to this offer with price and creative data (response to offer). The highest bid for the placement wins and the ad is served. All of this happens automatically and in milliseconds.

Advertising