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First-Party Data definition

First-Party Data

Data obtained in digital sites and / or CRM of our property. They are considered of higher quality since the holder has the makeup of how the different audience segments have been created.

Advertising
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More terms of Advertising

Multiscreen OTT/CTV

OTT operator service where the user can view digital content on one or more connected devices posses the installed software.

Advertising

ads.txt / app-ads.txt OTT/CTV

Text file that the publisher locates in its properties (support website or of the publisher of a mobile app) which lists the companies with which the publisher has direct agreements to sell its advertising inventory in the programmatic ecosystem. This tool brings transparency to a highly automated marketplace and helps prevent fraud.

Advertising

Impression OTT/CTV

Metric used to count the advertising impacts generated in online campaigns that refers to the number of times an advertising piece has been served on the client device.

Advertising

Device spoofing OTT/CTV

An ad fraud scheme in which a party maliciously impersonates another device. An example would be device emulators making ad requests.

Advertising

CPM OTT/CTV

Stands for cost per thousand impressions. The cost that an advertiser must pay for 1000 ads to be served.

Advertising

Floor Price OTT/CTV

Minimum price, set by the publisher, for which the inventory can be sold.

Advertising

Addressable Advertising OTT/CTV

TV advertising model that allows, through the same content, to personalize the impact on households thanks to the execution of different advertising campaigns depending on the profile of each household.

Advertising

SSP OTT/CTV

Stands for Platform for the supply-side or Platform for the sell side. Technological platforms that allow OTT providers to manage their inventory of advertising space, incorporate advertisements and receive revenue.

Advertising
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