Pre-Bid Targeting

Data processing that allows advertisers to segment visible, fraud-proof, brand-safe, or context-relevant inventory and bid only for inventory that meets predefined requirements.

Advertising

More terms of Advertising

Preroll OTT/CTV

Online video ad that plays before user-chosen video content is displayed.

Advertising

Private Auction OTT/CTV

Offer variant in the private market where the publisher selects a series of specific advertisers to participate in the bidding of their inventory, access being restricted to others.

Advertising

SSAI OTT/CTV

Server-side ad insertion, also known as "dynamic ad insertion." Method that makes it possible to insert advertisements into a video stream automatically from an external server.

Advertising

RAF (Roku Ad Framework) OTT/CTV

Advertising on Roku video platforms.

Advertising

Automated Guaranteed OTT/CTV

Automated advertising transaction in the private market where an advertiser buys placements at a fixed price for a limited period of time. It is the variant most similar to purchasing traditional non-programmatic media.

Advertising

CPM OTT/CTV

Stands for cost per thousand impressions. The cost that an advertiser must pay for 1000 ads to be served.

Advertising

Programmatic Advertising OTT/CTV

System that automates the purchase of online advertising campaigns.

Advertising

Addressable Advertising OTT/CTV

TV advertising model that allows, through the same content, to personalize the impact on households thanks to the execution of different advertising campaigns depending on the profile of each household.

Advertising