Pre-Bid Targeting

Data processing that allows advertisers to segment visible, fraud-proof, brand-safe, or context-relevant inventory and bid only for inventory that meets predefined requirements.

Advertising

More terms of Advertising

Podding / Ad Podding OTT/CTV

With the release of VAST 3.0, the concept of "ad groups" is introduced. This set must meet a series of specifications to be delivered sequentially. Podding is becoming increasingly important to publishers and media owners by providing a high-quality user experience on long-form video content. Podding offers publishers the ability to schedule multiple ads from a single request. These commercials will play sequentially, similar to a commercial break on linear television.

Advertising

Programmatic Direct OTT/CTV

A transaction between a publisher and an advertiser that takes place through a programmatic ad buying system. The inventory is sold and guaranteed directly.

Advertising

RAF (Roku Ad Framework) OTT/CTV

Advertising on Roku video platforms.

Advertising

Automated Guaranteed OTT/CTV

Automated advertising transaction in the private market where an advertiser buys placements at a fixed price for a limited period of time. It is the variant most similar to purchasing traditional non-programmatic media.

Advertising

Second Price Auction OTT/CTV

Bidding model where the winner of the tender for ad impression pays one cent more than the second highest bidder.

Advertising

User OTT/CTV

Anonymous or registered subscriber who accesses the content through a browser or software program by assigning a personal identifier that is registered in the operator's internal statistics system.

Advertising

Ad Server OTT/CTV

Technology that allows advertising to be served on digital media, facilitating the segmentation of campaigns. The system keeps statistics of the results generated by the actions as well, favouring their analysis and optimization. There are two main types of Ad servers: Support, in charge of serving the campaigns in the publisher, prioritizing them according to the publisher's business priorities. Agency, which facilitates the monitoring of the campaigns served by the publishers' Ad servers, making it possible to break up data, and measures the effects of the campaigns on the digital properties of the advertisers.

Advertising

Third-Party Data OTT/CTV

Aggregated data from platforms and data providers used to enrich programmatic campaigns.

Advertising