Pre-Bid Targeting

Data processing that allows advertisers to segment visible, fraud-proof, brand-safe, or context-relevant inventory and bid only for inventory that meets predefined requirements.

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More terms of Advertising

Preferred Deal/Unreserved Fixed Rate OTT/CTV

Offer variant in the private market where a publisher or SSP offers inventory at a predefined price.

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User OTT/CTV

Anonymous or registered subscriber who accesses the content through a browser or software program by assigning a personal identifier that is registered in the operator's internal statistics system.

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DMP OTT/CTV

Stands for Data Management Platform. Centralized data management platform that makes it possible to determine audiences by following a combination of data from various sources (navigation, advertising campaigns, CRM), own and / or third parties. The DMP, along with programmatic buying and selling platforms (DSP and SSP), allows these segments to be inserted into advertising calls in order to segment campaigns.

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SSP OTT/CTV

Stands for Platform for the supply-side or Platform for the sell side. Technological platforms that allow OTT providers to manage their inventory of advertising space, incorporate advertisements and receive revenue.

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First-Party Data OTT/CTV

Data obtained in digital sites and / or CRM of our property. They are considered of higher quality since the holder has the makeup of how the different audience segments have been created.

Advertising

Device spoofing OTT/CTV

An ad fraud scheme in which a party maliciously impersonates another device. An example would be device emulators making ad requests.

Advertising

Ad Server OTT/CTV

Technology that allows advertising to be served on digital media, facilitating the segmentation of campaigns. The system keeps statistics of the results generated by the actions as well, favouring their analysis and optimization. There are two main types of Ad servers: Support, in charge of serving the campaigns in the publisher, prioritizing them according to the publisher's business priorities. Agency, which facilitates the monitoring of the campaigns served by the publishers' Ad servers, making it possible to break up data, and measures the effects of the campaigns on the digital properties of the advertisers.

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Second Price Auction OTT/CTV

Bidding model where the winner of the tender for ad impression pays one cent more than the second highest bidder.

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