Multiscreen

OTT operator service where the user can view digital content on one or more connected devices posses the installed software.

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More terms of Advertising

Midroll OTT/CTV

An advertisement in online video format that is played during a pause of the content, also in video format, being played.

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Private Auction OTT/CTV

Offer variant in the private market where the publisher selects a series of specific advertisers to participate in the bidding of their inventory, access being restricted to others.

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Cost Per View (CPV) OTT/CTV

Name given to the cost per reproduction of an advertising video when a predefined minimum viewing time is reached. There are other billing models for advertising videos such as the cost per full view (CPCV; paid only when the video is seen to the end) and the cost per visible video (CPVV, where it is paid only if the video is visible according to the standard, meaning that the video occupies at least 50% of the number of visible pixels for at least 2 consecutive seconds).

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Cross-Screen Measurement OTT/CTV

Monitoring and measurement of video metrics on mobile devices, tablets, digital outdoor advertising, linear television, Smart TV or computers where an attempt is made to identify the net audiences that have been exposed to content or advertising, regardless of the device where it has been consumed.

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Podding / Ad Podding OTT/CTV

With the release of VAST 3.0, the concept of "ad groups" is introduced. This set must meet a series of specifications to be delivered sequentially. Podding is becoming increasingly important to publishers and media owners by providing a high-quality user experience on long-form video content. Podding offers publishers the ability to schedule multiple ads from a single request. These commercials will play sequentially, similar to a commercial break on linear television.

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Ad Exchange OTT/CTV

Technology platform where programmatic advertising transactions are carried out connecting demand (DSP; demand side platforms) and supply (SSP; supply side platforms).

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First Price Auction OTT/CTV

Programmatic auction in which the winner pays the price offered for the impression in the bid.

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Private Marketplace (PMP) OTT/CTV

Higher value ad groups grouped by publisher or SSP and not available in an open auction. Only selected advertisers can bid on these placements.

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