Header Bidding definition

Header Bidding

System that allows publishers to bypass the traditional cascade auction method, where demand / SSP partners are called in a predetermined order. Instead, Header Bidding enables publishers to organize unified auctions in which all bidding partners compete simultaneously in real time.

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Ad Fraud and Scamming in Digital Advertising Glossary

Ads.txt / App-ads.txt Glossary

Mobile Advertising Glossary: Metrics and KPIs

oRTB Glossary

OTT / CTV Programmatic advertising glossary

Performance Marketing Glossary

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Search term

More terms of Advertising

ads.txt / app-ads.txt OTT/CTV

Text file that the publisher locates in its properties (support website or of the publisher of a mobile app) which lists the companies with which the publisher has direct agreements to sell its advertising inventory in the programmatic ecosystem. This tool brings transparency to a highly automated marketplace and helps prevent fraud.

Advertising

Frequency OTT/CTV

Number of times a single user is exposed to a campaign. The frequency of exposure must be balanced to achieve the effect of memory of the message in the audience without saturating it through overexposure.

Advertising

Multiscreen OTT/CTV

OTT operator service where the user can view digital content on one or more connected devices posses the installed software.

Advertising

Pre-Bid Targeting OTT/CTV

Data processing that allows advertisers to segment visible, fraud-proof, brand-safe, or context-relevant inventory and bid only for inventory that meets predefined requirements.

Advertising

Private Auction OTT/CTV

Offer variant in the private market where the publisher selects a series of specific advertisers to participate in the bidding of their inventory, access being restricted to others.

Advertising

Podding / Ad Podding OTT/CTV

With the release of VAST 3.0, the concept of "ad groups" is introduced. This set must meet a series of specifications to be delivered sequentially. Podding is becoming increasingly important to publishers and media owners by providing a high-quality user experience on long-form video content. Podding offers publishers the ability to schedule multiple ads from a single request. These commercials will play sequentially, similar to a commercial break on linear television.

Advertising

SSAI OTT/CTV

Server-side ad insertion, also known as "dynamic ad insertion." Method that makes it possible to insert advertisements into a video stream automatically from an external server.

Advertising

ROI OTT/CTV

Return of investment. Shows the level of profitability or non-profitability of a campaign in relation to the investment made.

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