VTR | Tappx

VTR

Stands for View-Through Rate, i.e. the percentage of people who see a complete video or beyond a previously determined point. It is a metric that determines performance in digital video advertising campaigns.

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More terms of Advertising

Ad Network OTT/CTV

Advertising platform where inventory of different publishers, who share a direct contractual relationship, is sold.

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Open Auction OTT/CTV

Open auction where a publisher facilitates access to his inventory to all bidders connected through the SSP. The highest bidder wins the impression.

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ROI OTT/CTV

Return of investment. Shows the level of profitability or non-profitability of a campaign in relation to the investment made.

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SSAI Infiltration OTT/CTV

Ad fraud scheme in which a malicious party forges IP addresses to impersonate real users, thereby attracting the expenditure of server-based ad placements.

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Private Marketplace (PMP) OTT/CTV

Higher value ad groups grouped by publisher or SSP and not available in an open auction. Only selected advertisers can bid on these placements.

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Programmatic Direct OTT/CTV

A transaction between a publisher and an advertiser that takes place through a programmatic ad buying system. The inventory is sold and guaranteed directly.

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DSP OTT/CTV

Stands for Demand Side Platform. Technological system that makes it easier for programmatic digital advertising buyers to carry out automated campaigns on different aggregated traffic sources and segment them with data from different sources. In addition, it favors automatic optimization depending on campaign results.

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Agency Trading Desk OTT/CTV

Team within media agencies or advertisers in charge of managing the purchase of programmatic advertising campaigns for their clients through the use of one or more DSPs, and which are segmented with data that can be activated from DMPs.

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