Private Marketplace (PMP)

Higher value ad groups grouped by publisher or SSP and not available in an open auction. Only selected advertisers can bid on these placements.

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More terms of Advertising

Private Auction OTT/CTV

Offer variant in the private market where the publisher selects a series of specific advertisers to participate in the bidding of their inventory, access being restricted to others.

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Open Auction OTT/CTV

Open auction where a publisher facilitates access to his inventory to all bidders connected through the SSP. The highest bidder wins the impression.

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DMP OTT/CTV

Stands for Data Management Platform. Centralized data management platform that makes it possible to determine audiences by following a combination of data from various sources (navigation, advertising campaigns, CRM), own and / or third parties. The DMP, along with programmatic buying and selling platforms (DSP and SSP), allows these segments to be inserted into advertising calls in order to segment campaigns.

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Second-Party Data OTT/CTV

Company-specific data that is purchased directly or through the synchronization of two DMPs.

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In-Stream video Ad OTT/CTV

Ad played before, during or after the transmission of video content that the consumer has requested (pre-roll, mid-roll or post-roll). These ads generally cannot be paused or skipped while viewing.

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Third-Party Data OTT/CTV

Aggregated data from platforms and data providers used to enrich programmatic campaigns.

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Preroll OTT/CTV

Online video ad that plays before user-chosen video content is displayed.

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ROI OTT/CTV

Return of investment. Shows the level of profitability or non-profitability of a campaign in relation to the investment made.

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