Private Marketplace (PMP)

Higher value ad groups grouped by publisher or SSP and not available in an open auction. Only selected advertisers can bid on these placements.

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More terms of Advertising

Third-Party Data OTT/CTV

Aggregated data from platforms and data providers used to enrich programmatic campaigns.

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Ad Exchange OTT/CTV

Technology platform where programmatic advertising transactions are carried out connecting demand (DSP; demand side platforms) and supply (SSP; supply side platforms).

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Second Price Auction OTT/CTV

Bidding model where the winner of the tender for ad impression pays one cent more than the second highest bidder.

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Second-Party Data OTT/CTV

Company-specific data that is purchased directly or through the synchronization of two DMPs.

Advertising

In-Stream video Ad OTT/CTV

Ad played before, during or after the transmission of video content that the consumer has requested (pre-roll, mid-roll or post-roll). These ads generally cannot be paused or skipped while viewing.

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SSAI OTT/CTV

Server-side ad insertion, also known as "dynamic ad insertion." Method that makes it possible to insert advertisements into a video stream automatically from an external server.

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VTR OTT/CTV

Stands for View-Through Rate, i.e. the percentage of people who see a complete video or beyond a previously determined point. It is a metric that determines performance in digital video advertising campaigns.

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Frequency OTT/CTV

Number of times a single user is exposed to a campaign. The frequency of exposure must be balanced to achieve the effect of memory of the message in the audience without saturating it through overexposure.

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