Impression

Metric used to count the advertising impacts generated in online campaigns that refers to the number of times an advertising piece has been served on the client device.

Advertising

More terms of Advertising

Programmatic Direct OTT/CTV

A transaction between a publisher and an advertiser that takes place through a programmatic ad buying system. The inventory is sold and guaranteed directly.

Advertising

Floor Price OTT/CTV

Minimum price, set by the publisher, for which the inventory can be sold.

Advertising

Private Auction OTT/CTV

Offer variant in the private market where the publisher selects a series of specific advertisers to participate in the bidding of their inventory, access being restricted to others.

Advertising

VTR OTT/CTV

Stands for View-Through Rate, i.e. the percentage of people who see a complete video or beyond a previously determined point. It is a metric that determines performance in digital video advertising campaigns.

Advertising

User OTT/CTV

Anonymous or registered subscriber who accesses the content through a browser or software program by assigning a personal identifier that is registered in the operator's internal statistics system.

Advertising

Midroll OTT/CTV

An advertisement in online video format that is played during a pause of the content, also in video format, being played.

Advertising

ads.txt / app-ads.txt OTT/CTV

Text file that the publisher locates in its properties (support website or of the publisher of a mobile app) which lists the companies with which the publisher has direct agreements to sell its advertising inventory in the programmatic ecosystem. This tool brings transparency to a highly automated marketplace and helps prevent fraud.

Advertising

Agency Trading Desk OTT/CTV

Team within media agencies or advertisers in charge of managing the purchase of programmatic advertising campaigns for their clients through the use of one or more DSPs, and which are segmented with data that can be activated from DMPs.

Advertising