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RAF (Roku Ad Framework) definition

RAF (Roku Ad Framework)

Advertising on Roku video platforms.

Advertising
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More terms of Advertising

Second-Party Data OTT/CTV

Company-specific data that is purchased directly or through the synchronization of two DMPs.

Advertising

CPM OTT/CTV

Stands for cost per thousand impressions. The cost that an advertiser must pay for 1000 ads to be served.

Advertising

Automated Guaranteed OTT/CTV

Automated advertising transaction in the private market where an advertiser buys placements at a fixed price for a limited period of time. It is the variant most similar to purchasing traditional non-programmatic media.

Advertising

ARPU OTT/CTV

Stands for Average Revenue Per User. This metric indicates how much the viewer spends on the services of an operator during a given period, thus making it easier to analyze and plan the profitability of an IPTV / OTT service.

Advertising

Second Price Auction OTT/CTV

Bidding model where the winner of the tender for ad impression pays one cent more than the second highest bidder.

Advertising

Frequency OTT/CTV

Number of times a single user is exposed to a campaign. The frequency of exposure must be balanced to achieve the effect of memory of the message in the audience without saturating it through overexposure.

Advertising

Programmatic Advertising OTT/CTV

System that automates the purchase of online advertising campaigns.

Advertising

Floor Price OTT/CTV

Minimum price, set by the publisher, for which the inventory can be sold.

Advertising
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