Automated Guaranteed definition

Automated Guaranteed

Automated advertising transaction in the private market where an advertiser buys placements at a fixed price for a limited period of time. It is the variant most similar to purchasing traditional non-programmatic media.

Advertising

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Ad Fraud and Scamming in Digital Advertising Glossary

Ads.txt / App-ads.txt Glossary

Mobile Advertising Glossary: Metrics and KPIs

oRTB Glossary

OTT / CTV Programmatic advertising glossary

Performance Marketing Glossary

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DAI (Dynamic Ad Insertion) OTT/CTV

Ability to exchange an ad in a linear television program for an online spot. This solution works on video on demand services.

Advertising

Content Signals OTT/CTV

Contextual and structural data points that describe the content environment in which an advertisement is delivered, especially within video and Connected TV (CTV) environments.

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Floor Price OTT/CTV

Minimum price, set by the publisher, for which the inventory can be sold.

Advertising

VPAID OTT/CTV

Script that tells a video player which ad to play, the duration of the ad, when to show it, and where to place the play, pause, etc. actions.

Advertising

Header Bidding OTT/CTV

System that allows publishers to bypass the traditional cascade auction method, where demand / SSP partners are called in a predetermined order. Instead, Header Bidding enables publishers to organize unified auctions in which all bidding partners compete simultaneously in real time.

Advertising

Ad Server OTT/CTV

Technology that allows advertising to be served on digital media, facilitating the segmentation of campaigns. The system keeps statistics of the results generated by the actions as well, favouring their analysis and optimization. There are two main types of Ad servers: Support, in charge of serving the campaigns in the publisher, prioritizing them according to the publisher's business priorities. Agency, which facilitates the monitoring of the campaigns served by the publishers' Ad servers, making it possible to break up data, and measures the effects of the campaigns on the digital properties of the advertisers.

Advertising

Ad Network OTT/CTV

Advertising platform where inventory of different publishers, who share a direct contractual relationship, is sold.

Advertising

Addressable Advertising OTT/CTV

TV advertising model that allows, through the same content, to personalize the impact on households thanks to the execution of different advertising campaigns depending on the profile of each household.

Advertising

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