Third-Party Data

Ad Network OTT/CTV

Advertising platform where inventory of different publishers, who share a direct contractual relationship, is sold.

SSAI OTT/CTV

Server-side ad insertion, also known as "dynamic ad insertion." Method that makes it possible to insert advertisements into a video stream automatically from an external server.

Advertising

Private Marketplace (PMP) OTT/CTV

Higher value ad groups grouped by publisher or SSP and not available in an open auction. Only selected advertisers can bid on these placements.

Advertising

Programmatic Advertising OTT/CTV

System that automates the purchase of online advertising campaigns.

Advertising

Impression OTT/CTV

Metric used to count the advertising impacts generated in online campaigns that refers to the number of times an advertising piece has been served on the client device.

Advertising

Device farms OTT/CTV

Advertising fraud in which activity is repeatedly generated on a device in order to simulate legitimate use, resulting in an illegitimate advertising demand.

Advertising

Content Signals OTT/CTV

Contextual and structural data points that describe the content environment in which an advertisement is delivered, especially within video and Connected TV (CTV) environments.

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Programmatic Direct OTT/CTV

A transaction between a publisher and an advertiser that takes place through a programmatic ad buying system. The inventory is sold and guaranteed directly.

Advertising