DSP definition

DSP

Stands for Demand Side Platform. Technological system that makes it easier for programmatic digital advertising buyers to carry out automated campaigns on different aggregated traffic sources and segment them with data from different sources. In addition, it favors automatic optimization depending on campaign results.

Advertising

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Ad Fraud and Scamming in Digital Advertising Glossary

Ads.txt / App-ads.txt Glossary

Mobile Advertising Glossary: Metrics and KPIs

oRTB Glossary

OTT / CTV Programmatic advertising glossary

Performance Marketing Glossary

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Second-Party Data OTT/CTV

Company-specific data that is purchased directly or through the synchronization of two DMPs.

Advertising

ROI OTT/CTV

Return of investment. Shows the level of profitability or non-profitability of a campaign in relation to the investment made.

Advertising

User OTT/CTV

Anonymous or registered subscriber who accesses the content through a browser or software program by assigning a personal identifier that is registered in the operator's internal statistics system.

Advertising

First Price Auction OTT/CTV

Programmatic auction in which the winner pays the price offered for the impression in the bid.

Advertising

Agency Trading Desk OTT/CTV

Team within media agencies or advertisers in charge of managing the purchase of programmatic advertising campaigns for their clients through the use of one or more DSPs, and which are segmented with data that can be activated from DMPs.

Advertising

Open Auction OTT/CTV

Open auction where a publisher facilitates access to his inventory to all bidders connected through the SSP. The highest bidder wins the impression.

Advertising

ads.txt / app-ads.txt OTT/CTV

Text file that the publisher locates in its properties (support website or of the publisher of a mobile app) which lists the companies with which the publisher has direct agreements to sell its advertising inventory in the programmatic ecosystem. This tool brings transparency to a highly automated marketplace and helps prevent fraud.

Advertising

Midroll OTT/CTV

An advertisement in online video format that is played during a pause of the content, also in video format, being played.

Advertising

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