DSP definition

DSP

Stands for Demand Side Platform. Technological system that makes it easier for programmatic digital advertising buyers to carry out automated campaigns on different aggregated traffic sources and segment them with data from different sources. In addition, it favors automatic optimization depending on campaign results.

Advertising

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Ad Fraud and Scamming in Digital Advertising Glossary

Ads.txt / App-ads.txt Glossary

Mobile Advertising Glossary: Metrics and KPIs

oRTB Glossary

OTT / CTV Programmatic advertising glossary

Performance Marketing Glossary

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More terms of Advertising

Automated Guaranteed OTT/CTV

Automated advertising transaction in the private market where an advertiser buys placements at a fixed price for a limited period of time. It is the variant most similar to purchasing traditional non-programmatic media.

Advertising

Postroll OTT/CTV

Online video ad that plays immediately after finishing the video content being viewed.

Advertising

Open Auction OTT/CTV

Open auction where a publisher facilitates access to his inventory to all bidders connected through the SSP. The highest bidder wins the impression.

Advertising

Third-Party Data OTT/CTV

Aggregated data from platforms and data providers used to enrich programmatic campaigns.

Advertising

CPM OTT/CTV

Stands for cost per thousand impressions. The cost that an advertiser must pay for 1000 ads to be served.

Advertising

ARPU OTT/CTV

Stands for Average Revenue Per User. This metric indicates how much the viewer spends on the services of an operator during a given period, thus making it easier to analyze and plan the profitability of an IPTV / OTT service.

Advertising

Preferred Deal/Unreserved Fixed Rate OTT/CTV

Offer variant in the private market where a publisher or SSP offers inventory at a predefined price.

Advertising

Device farms OTT/CTV

Advertising fraud in which activity is repeatedly generated on a device in order to simulate legitimate use, resulting in an illegitimate advertising demand.

Advertising

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