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First Price Auction definition

First Price Auction

Programmatic auction in which the winner pays the price offered for the impression in the bid.

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More terms of Advertising

Preroll OTT/CTV

Online video ad that plays before user-chosen video content is displayed.

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Automated Guaranteed OTT/CTV

Automated advertising transaction in the private market where an advertiser buys placements at a fixed price for a limited period of time. It is the variant most similar to purchasing traditional non-programmatic media.

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Midroll OTT/CTV

An advertisement in online video format that is played during a pause of the content, also in video format, being played.

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Multiscreen OTT/CTV

OTT operator service where the user can view digital content on one or more connected devices posses the installed software.

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Second Price Auction OTT/CTV

Bidding model where the winner of the tender for ad impression pays one cent more than the second highest bidder.

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Floor Price OTT/CTV

Minimum price, set by the publisher, for which the inventory can be sold.

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SSAI Infiltration OTT/CTV

Ad fraud scheme in which a malicious party forges IP addresses to impersonate real users, thereby attracting the expenditure of server-based ad placements.

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DEAL ID OTT/CTV

Tag that allows to identify an agreement between buyers and sellers in the programmatic ecosystem. For example, buyers can purchase inventory at defined prices on a private exchange that may not be available to other bidders.

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