User | Tappx

User

Anonymous or registered subscriber who accesses the content through a browser or software program by assigning a personal identifier that is registered in the operator's internal statistics system.

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Impression OTT/CTV

Metric used to count the advertising impacts generated in online campaigns that refers to the number of times an advertising piece has been served on the client device.

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Floor Price OTT/CTV

Minimum price, set by the publisher, for which the inventory can be sold.

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Content Signals OTT/CTV

Contextual and structural data points that describe the content environment in which an advertisement is delivered, especially within video and Connected TV (CTV) environments.

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Tech Tax OTT/CTV

Term used to define the costs applied for the use of technological solutions of the programmatic ecosystem. Among these fees are those applied for using SSP, Ad Exchange, DSP, DMP and the agencies' trading desks.

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SSAI OTT/CTV

Server-side ad insertion, also known as "dynamic ad insertion." Method that makes it possible to insert advertisements into a video stream automatically from an external server.

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Real Time Bidding (RTB) OTT/CTV

Real-time offer consisting of an offer request and a response to it. The offer request is triggered when a user visits a page. The request data (user location, browser history, website, device) is offered for sale through an SSP and an Ad Exchange. A DSP connected to this Ad Exchange responds to this offer with price and creative data (response to offer). The highest bid for the placement wins and the ad is served. All of this happens automatically and in milliseconds.

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First-Party Data OTT/CTV

Data obtained in digital sites and / or CRM of our property. They are considered of higher quality since the holder has the makeup of how the different audience segments have been created.

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In-Stream video Ad OTT/CTV

Ad played before, during or after the transmission of video content that the consumer has requested (pre-roll, mid-roll or post-roll). These ads generally cannot be paused or skipped while viewing.

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